In this episode we dive into the art and science of creating your Ideal Customer Profile (ICP). Knowing exactly who you're targeting is the foundation of effective marketing, branding, and sales. We’ll guide you through identifying key traits, behaviors, and needs of your perfect customer, and show you how to use this profile to craft messaging that resonates and drives results. Tune in to learn how to attract your dream clients and build a brand they can’t resist!

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