Cracking the Code

Cracking the Code

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Cracking the Code episodes

  • How to Overcome the Price Objection

    Having a transparent conversation with your homeowners about price considerations can help you close more deals.

    In this week’s Cracking the Code episode, learn how to use third-party validation to strengthen your brand value and overcome the price objection.

    Plus, your CSRs will learn how to prevent one leggers and your selling techs will learn how to sell on trust.

    All that and more, on this week’s episode ofCracking the Code!

    The post How to Overcome the Price Objection first appeared on My Contractor University | Dashboard.
    34 min
  • Improving Sales by Focusing on the Customer

    It’s important to capture as much customer information as possible to give your sales staff the best opportunity to convert leads into revenue.

    In part nine of our continuing summer training, Weldon Long outlines the perfect approach to qualifying your leads and improving sales by staying focused on the customer.

    Plus, your sales people will learn the second step in destroying the 3 bid objection.

    All that and more, on this week’s episode ofCracking the Code!

    The post Improving Sales by Focusing on the Customer first appeared on My Contractor University | Dashboard.
    20 min
  • How to Destroy the 3 Bid Objection

    What actually protects homeowners – empty promises from random companies or the demonstrated trustworthiness of your brand?

    In part eight of our continuing summer training, our expert faculty introduces the first step in building trust with your homeowners to overcome the 3 bid objection.

    Your CSR’s will also learn the true value of every lead to make sure they’re not letting any opportunity slip away.

    All that and more, on this week’s episode ofCracking the Code!

    The post How to Destroy the 3 Bid Objection first appeared on My Contractor University | Dashboard.
    22 min
  • Diagnosing Problems and Recommending Solutions

    Effective sales is about high service, never about high pressure.

    In part seven of our continuing summer training, Weldon Long outlines a solutions-driven sales approach to help your technicians prioritize the needs of your customers.

    Plus, our team of experts offer valuable sales strategies that will help your CSR’s and sales people achieve next-level results.

    All that and more, on this week’s episode ofCracking the Code!

    The post Diagnosing Problems and Recommending Solutions first appeared on My Contractor University | Dashboard.
    41 min
  • How to Keep Your Dispatch Board Full

    A successful call center is the cornerstone of any great contracting company.

    In part six of a continuing summer series, Brigham Dickinson gives you the tools to build a world-class team of CSR’s that consistently books calls.

    Plus, Gary Elekes helps your service techs set goals and Weldon Long gives your sales advisors the first two steps in his proven five-step sales process.

    All that and more, on this week’s episode ofCracking the Code!

    The post How to Keep Your Dispatch Board Full first appeared on My Contractor University | Dashboard.
    40 min
  • How to Produce the Contracting Results You Deserve

    Success is the result of a positive mindset and when you choose to be successful, there’s no limit to what you can achieve.

    In part five of a continuing summer series, our team of contracting experts focus on CSR, technician, and sales training to help you set and accomplish meaningful goals.

    Plus, Gary Elekes talks about the importance of offering whole-home services to your homeowners, and Weldon Long teaches you how to overcome the closing conflict.

    All that and more, on this week’s episode ofCracking the Code!

    The post How to Produce the Contracting Results You Deserve first appeared on My Contractor University | Dashboard.
    35 min
  • The Pattern For Excellence

    Any time you have the opportunity to serve, you have the opportunity to win.

    In part four of a continuing series on summer training, Brigham Dickinson introduces the Pattern for Excellence to help you provide a “WOW” experience for you customers.

    Plus, Gary Elekes talks about the importance of offering whole-home services to your homeowners, and Weldon Long teaches you how to overcome the closing conflict.

    All that and more, on this week’s episode of Cracking the Code!

    The post The Pattern For Excellence first appeared on My Contractor University | Dashboard.
    39 min
  • How to Achieve Growth Through Change

    If you’re not changing, you’re not growing.

    In part three of a continuing series on summer training, Gary Elekes concludes his customer experience CSR training and Weldon Long teaches you how to convert undecided leads into customers with a value-based approach.

    All that and more, on this week’s episode of Cracking the Code!

    The post How to Achieve Growth Through Change first appeared on My Contractor University | Dashboard.
    29 min
  • Continued Summer Training for CSR’s and Salespeople

    During the summer busy season, an overwhelmed team can often lose sight of the bigger picture. Continued training can realign your technicians, CSRs, and salespeople with your company goals.

    In this week’s Cracking The Code episode, Weldon Long introduces part two of a continuing summer training series to align your CSR’s behaviors with your brand experience and help prepare your salespeople for success.

    All that and more, on this week’s episode of Cracking the Code!

    The post Continued Summer Training for CSR’s and Salespeople first appeared on My Contractor University | Dashboard.
    30 min
  • Driving Profit with Continued Summer Training

    For some companies, 70% of revenue is generated during the summer time. When you’re so busy, training can often suffer.

    In this week’s #CrackingTheCode episode, Weldon Long introduces a series of short trainings you can give your technicians, CSRs, and salespeople to keep your business running smoothly through the chaos of summer.

    All that and more, on this week’s episode of Cracking the Code!

    The post Driving Profit with Continued Summer Training first appeared on My Contractor University | Dashboard.
    41 min

About Cracking the Code

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Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting…

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