Cracking the Code

Cracking the Code

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Cracking the Code episodes

  • Understanding the True Value of Indoor Air Quality

    To thrive in the shoulder seasons, you have to capitalize on every opportunity once you’re in the home.

    This week, Steve Mores joins Cracking the Code to explain the true value of Indoor Air Quality (IAQ) products to help you offer more solutions to homeowners without increasing your overhead.

    All that and more, on this week’s episode of Cracking the Code!

    The post Understanding the True Value of Indoor Air Quality first appeared on My Contractor University | Dashboard.
    26 min
  • 6 Crucial Conversations to Maximize Revenue

    If you want to thrive in the slow season, you have to make sure your service techs aren’t leaving money on the kitchen table.

    This week, Weldon Long helps you teach your technicians exactly what to say to your customers to capitalize on every opportunity and maximize revenue.

    All that and more, on this week’s episode of Cracking the Code!The post 6 Crucial Conversations to Maximize Revenue first appeared on My Contractor University | Dashboard.

    28 min
  • The Secret to a Painless “Repair vs. Replace” Conversation

    When business slows down in the fall, contractors must focus on ways to create urgency for homeowners to buy.

    On this week’s Cracking the Code podcast, Weldon Long and Gary Elekes demonstrate how a non-pushy “repair vs. replace” conversation with your customers can help you generate more revenue during the shoulder season.

    All that and more, on this week’s episode of Cracking the Code!The post The Secret to a Painless “Repair vs. Replace” Conversation first appeared on My Contractor University | Dashboard.

    25 min
  • Using Technology to Drive Profit

    Using technology can help you sell more upgrades and accessories at better margins.

    This week, special guest John Anderson of Silver Bullet Price Page introduces software that can help you streamline your in-home sales presentation and easily offer financing to your contracting customers.

    All that and more, on this week’s episode of Cracking the Code!The post Using Technology to Drive Profit first appeared on My Contractor University | Dashboard.

    31 min
  • 3 Steps to a Powerful Customer Experience

    People will spend 10% more for the same product with better customer service.

    On this week’s Cracking the Code Podcast, Gary Elekes introduces three key elements to building an excellent customer experience and explains how to align your entire company to deliver on that experience each and every time.

    All that and more, on this week’s episode of Cracking the Code!

    The post 3 Steps to a Powerful Customer Experience first appeared on My Contractor University | Dashboard.
    33 min
  • Mistakes to Avoid After the Summer Busy Season

    With summer winding down, mild temperatures mean less urgency for your homeowners to make purchases.

    On this week’s Cracking the Code Podcast, Weldon Long revisits the basics of the sales process and helps you prepare your team for success during the fall shoulder season.

    Plus, your CSRs will learn how to align their processes with your brand experience and your selling techs will learn how to grow your positive online reviews.

    All that and more, on this week’s episode of Cracking the Code!

    The post Mistakes to Avoid After the Summer Busy Season first appeared on My Contractor University | Dashboard.
    30 min
  • How to Increase Profit by Improving Customer Service

    Excellent customer service is no longer a nice-to-have, it’s a must-have!

    On this week’s Cracking the Code Podcast, Gary Elekes explains why a positive customer experience is crucial to the success of your contracting company.

    Plus, Gary also describes the value of online reviews and Weldon Long helps you get back to the basics of relationship building as we enter the slow season.

    All that and more, on this week’s episode of Cracking the Code!

    The post How to Increase Profit by Improving Customer Service first appeared on My Contractor University | Dashboard.
    32 min
  • Running Promotions in the Slow Seasons

    Using promotions can help you continue to sell during seasons where extreme weather isn’t creating urgency for homeowners to buy.

    This week, our experts explain why promotions are necessary and how you can utilize them to keep business booming year around.

    All that and more, on this week’s episode of Cracking the Code!

    The post Running Promotions in the Slow Seasons first appeared on My Contractor University | Dashboard.
    23 min
  • How to Sell to Tough Customers

    Finding techniques to disarm difficult customers and provide a great customer experience is key to the success of your contracting company.

    In this week’s episode of Cracking the Code, learn how to keep your homeowners comfortable throughout the sales process by using third-party validation and analogies they can understand.

    Plus, your selling techs will learn to sell more service agreements and how to overcome the “I want to think about it” objection.

    All that and more, on this week’s episode ofCracking the Code!

    The post How to Sell to Tough Customers first appeared on My Contractor University | Dashboard.
    33 min
  • Communicating the Value of Service Agreements

    Service agreements are an important tool that keeps business flowing during the shoulder seasons.

    In this week’s episode of Cracking the Code, Gary Elekes explains the wide-ranging benefits of service agreements and how to get your technicians to sell more of them.

    Plus, your CSRs will learn how to handle the time objection and your sales team will learn how to solve more problems and make more money!

    All that and more, on this week’s episode ofCracking the Code!

    The post Communicating the Value of Service Agreements first appeared on My Contractor University | Dashboard.
    36 min

About Cracking the Code

From the publisher's feed

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting…

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