As a creative business owner, have you questioning yourself, wondering should I be doing this? Am I crazy? Feelings of a little bit of insecurity can be normal when starting a business. In this episode, From TV Broadcaster to Crafterpreneur with Jennifer Tryon, find encouragement and motivation as she shares her story of leaving her career to follow her heart into doing something she loves- crafting.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. 

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

@crafttocareer and 

@quilters_candy 

Words are powerful, especially when it comes to marketing your products or services. 

Elizabeth Chappell dives into the importance of using the right language to connect with your audience and inspire them to take action.

This episode is packed with actionable advice to help you refine your messaging. You’ll learn how to frame your marketing in a way that highlights the value you bring while addressing your customers’ needs and desires. Elizabeth also shares how to position your customer as the hero of the story, with your product or service acting as the guide to their success.

Key Takeaways:

• The psychology behind effective marketing language
• Why focusing on your customer’s needs is more impactful than focusing on your product
• Strategies for presenting your offer as the solution to your customer’s problem
• How to communicate value clearly and confidently
• The role of storytelling in making your message more compelling
• Practical ways to guide your customers toward a purchase without feeling “salesy”

By implementing these strategies, you can craft messages that resonate with your audience and boost your sales. Tune in for insights and examples that will help you refine your marketing approach!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

Are you charging what your time and expertise are truly worth? As entrepreneurs and creators, it can be challenging to evaluate our own value objectively. In this episode, Elizabeth Chappell dives into the topic of pricing and helps you assess whether you're undervaluing yourself. She breaks down how to identify the worth of your skills, knowledge, and offerings and shares strategies to confidently charge rates that reflect the value you bring to your customers.

Elizabeth addresses the common mindset hurdles that creatives face when setting prices, such as fear of rejection or undervaluing their work. You'll learn practical steps to overcome these challenges and start charging rates that not only sustain your business but honor the effort and passion you put into it.

Key Takeaways:

• How to evaluate the value you provide to your audience or clients
• Signs that you might be undercharging and how to correct it
• Shifting your mindset from self-doubt to confident pricing
• Understanding the importance of pricing in establishing your business's reputation
• Tips for communicating your value to customers effectively

This episode is a must-listen if you've ever doubted your pricing strategy or felt unsure about your worth as a business owner. It’s time to stop underselling yourself and start thriving!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

In this unique episode, Elizabeth Chappell takes a step back as Erin Tame, alumni of the Quilt Pattern Writing Course, takes over the "host" role! Erin digs into Elizabeth's journey into the quilting industry, how she got started, and the steps that led her to where she is today. Elizabeth shares valuable insights into her success as a quilt pattern writer and educator, including how she created the Quilt Pattern Writing Course to help others turn their passion for quilting into a successful business.

Elizabeth explains the skills needed to thrive as a pattern designer, what it takes to write and sell quilt patterns, and the importance of clarity and structure in developing a pattern that others can follow. Whether you're just starting or looking to elevate your quilting business, this episode offers a wealth of information on how you can grow as a pattern designer and writer.

Key Takeaways:

• The pivotal moments that shaped Elizabeth's quilting career
• How the Quilt Pattern Writing Course was born and how it helps quilters succeed
• Valuable tips on pattern design and writing that will enhance your creative business
• Insights into the key skills and steps you need to succeed as a professional pattern designer

If you're interested in pattern writing or want to know more about how to build your creative business in the quilting world, this episode is for you!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

Have you ever stopped to think about what success truly means to you? In this introspective episode, Elizabeth Chappell encourages you to reflect on your business journey and reframe what success looks like. It’s not just about numbers, profits, or reaching a set goal; it’s about creating something that brings you joy while serving others. Elizabeth dives deep into how you can align your business aspirations with your values, and how that connection can lead to long-term, fulfilling success.

As entrepreneurs, it's easy to get caught up in external measures of success—like followers, sales, and accolades. But what if you could measure success in a way that fills you with purpose and energy every day? This episode will help you define success on your own terms and re-focus on what truly matters to you and your business.

Key Takeaways:

• How to define your personal and professional success beyond traditional metrics
• Why aligning your business with your passions is key to sustained fulfillment
• The importance of serving both your customers and yourself in your business journey
• How to integrate self-reflection into your business practices for long-term success

Get ready for some daydreaming and reflection as you embark on your journey to success—your way! 

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

If you're dreaming of turning your passion for quilting into a profitable business, this episode with Elizabeth Chappell will inspire and empower you to take the next step. Elizabeth, the founder of Quilters Candy, dives into the practical aspects of running a successful quilt pattern design business.

From defining your niche to creating a consistent brand and building an audience, Elizabeth shares invaluable insights that will help you set the foundation for success in the quilt pattern design industry. Whether you're just starting or looking to take your existing business to the next level, you’ll walk away feeling motivated with clear, actionable steps.

Key Takeaways:

• The importance of creating a unique brand for your quilt patterns
• Tips for managing the business side of pattern design, from pricing to marketing
• How to build a loyal following and connect with your audience
• Overcoming challenges and staying motivated on your entrepreneurial journey

Tune in for a deep dive into the world of quilt pattern design and get inspired to start or elevate your own business!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

If you're looking to grow your email list, this follow-up episode with Elizabeth Chappell is just what you need. Building on the insights shared in Episode 69 – "Emails: What to Write and How Often to Send Them," Elizabeth takes questions from listeners and provides even deeper insights into the world of email marketing.

She shares actionable tips and strategies to help you grow your email list, connect more effectively with your audience, and convert subscribers into loyal customers. Whether you’re just starting to build your email list or are looking for ways to improve your strategy, this episode will give you the tools to take your email marketing to the next level.

Key Takeaways:

• How to grow your email list organically and effectively
• The best types of content to send your email subscribers
• Understanding the importance of segmentation and personalization
• Actionable steps to engage your audience and drive conversions

Be sure to tune in for practical tips that you can apply immediately to start seeing results!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

You know you should have an email list, but how do you use it effectively? In this episode, Elizabeth Chappell breaks down the key elements of email marketing: what to write, how often to send, and how to connect with your subscribers in a meaningful way.

What You’ll Learn:

• Why email marketing is essential for growing your business and building relationships with your audience
• How to create engaging and valuable content that keeps subscribers coming back
• The best practices for determining how often to send emails to maintain interest without overwhelming your audience
• Tips on increasing your open rates and click-through rates to boost engagement
• Strategies for growing your email list organically

Key Takeaways:

• Understanding the balance between providing value and making sales in your emails
• How to tailor your email content to your audience’s needs and interests
• Best practices for using email marketing to drive traffic to your website or store

This episode is packed with practical advice and actionable steps to help you optimize your email list, grow your audience, and connect with your subscribers in a way that supports your business goals. Whether you’re just getting started or looking to refine your strategy, these tips will help you succeed in email marketing!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

Sharon Holland shares her incredible journey from aspiring designer to quilt and fabric designer for Art Gallery Fabrics. In this episode, she opens up about how she built her creative career and became a sought-after designer, inspiring others to pursue their own artistic ventures in the fabric and quilt industry.

What you’ll learn:

• Sharon's path to becoming a fabric and quilt designer with Art Gallery Fabrics
• How she found her niche in the fabric design world
• The challenges and rewards of working with a major fabric brand
• Tips and insights for aspiring designers looking to break into the industry

Key Takeaways:

• The importance of persistence and passion in the design world
• How to turn your creative vision into a marketable product
• Advice on finding opportunities in the fabric and quilt design industry

Sharon’s story is a perfect example of how following your passion and working hard can lead to success. Whether you're interested in fabric design, quilt design, or simply looking to jumpstart a creative business, this episode is sure to inspire!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Emily Dennis shares her inspirational journey of turning her passion into a successful career. Starting as a photographer, Emily pivoted to become a quilt pattern designer and the owner of Quilty Love. In this episode, Emily dives into her entrepreneurial journey, offering valuable insights and tips for others looking to follow their dreams in the quilting world.

What you’ll learn:

• Emily’s career transformation from photographer to quilt pattern designer
• Overcoming imposter syndrome and building confidence in your business
• Instagram strategies that have helped Emily grow her brand
• Practical tips for turning your creative passion into a thriving business

Key Takeaways:

• The challenges and rewards of transitioning into a creative career
• How to effectively use Instagram to build a loyal audience
• Embracing your unique entrepreneurial journey and finding success

Emily’s story is a testament to perseverance and passion, making this episode a must-listen for anyone looking to start or grow their creative business!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy