Craft to Career

Wondering how to grow and see more success in your new business? In this Business Coaching Call with Sherry Freyermuth, we talk about the beginning growing pains of a new business. The information found in this podcast will be helpful across the board-whether you are fabric designer, pattern designer or any other creative business owner! 

Are you dreaming of starting your own creative side business, but feeling uncertain about balancing it with a full-time career? Meet Sarah Ruiz, a NASA engineer by day and a quilterpreneur by night! In this episode, Sarah shares how she manages both a demanding engineering career and a thriving quilting business.

Her journey offers a dose of inspiration and practical advice for anyone looking to juggle a full-time job with pursuing a passion project. Sarah's story proves that it is possible to make time for your dreams while managing other responsibilities. Tune in for encouragement and insights that could help you take the leap into starting your own creative side hustle!

If you've ever wondered if it's truly possible to juggle two careers, this episode will help you find the answers—and the motivation—to move forward with your dreams.

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Meghan Buchanan, one of the most successful modern quilt pattern designers, shares her inspirational story of how she got started in the quilting business. Find out how her experience through Postpartum Depression ended up being the catalyst that launched her into the quilting world! Meghan shares with us how she found her love for design. In so doing she has turned her hobby into a successful pattern writing career and has discovered her path in the world of quilting! 

Can you still earn money with a blog? You bet! Our guest Shelly shares how she earns money with her blog so you can, too! Learn how to reach out to companies to get paid adds on your blog, some tips for getting more traffic and better blog quality. This is an episode you won't want to miss!

Nay sayers got you down? Receiving criticism is a part of running a business, but not all criticism is created equal. Nay sayers are people who try to shut you down, from saying your work isn't good to complaining of an over-saturated market. This episode is a deep dive into nay sayer resiliency—we'll talk about why nay sayers are the way they are, and how to stop them from getting you down. Be sure to chime in to learn:

• Can we have compassion toward nay sayers?
• Why negative feedback hits harder than positive feedback
• How to move forward after criticism
• Coping strategies for negative feeding
• Positive affirmations for success
• Where you can turn for honest feedback

Copywriting can be an intimidating side of business—but it doesn't have to be. Dive into the world of copywriting—and maybe even learn what exactly copywriting is—with Dani Paige. In this episode Dani and Elizabeth cover:

• How to make your writing stand out (Hint: this isn't something you learned in high school English!)
• Understanding the Rule of One and how it can boost your email success
• Finding confidence in sharing your voice
• Keys to coming to peace with losing followers
• Before and afters of good copywriting

Hear from Bobby of Geeky Bobbin on how she started her quilting career. In this episode, we cover:

• What age did she start, and how did she enter the quilting world?
• Learn what Bobby says her super power is (hint: it's one that's SUPER helpful with business!)
• Bobby's course on HOW TO use Instagram.
• The SCHOLARSHIP PROGRAM and why Bobby offers it.
• Making quilting a place for ALL.
• How to be a guest for guilds and lectures.
• How she created a place for herself in the quilting world.
• How she learned NOT to copy others.

Join in a coaching call with quilt pattern designer Erin Grogan. Erin reached out to Elizabeth for a coaching call when she wasn't sure why her business wasn't growing. She had taken many steps to help her business grow and was frustrated that she wasn't seeing her hard work pay off.

Erin was first introduced to the quilting world through garment sewing—she discovered quilt coats and fell in love with the quilting process. From this new-found passion Erin built her business, Love Sew Modern, and hopes to be the go-to resource for modern quilt patterns. Erin's motto is design, inspire, teach, and she is ready to take her business to the next level.

In their coaching call Erin and Elizabeth discuss:

• Narrowing the focus of your business
• Building the business of your dreams
• Blogging success
• Growing exposure
• Converting followers into sales

Crafting careers come in all shapes and sizes, and no two paths look quite the same. That is especially true for Mister Domestic, a man who has taken the quilting world by storm with his crafting career.

Matthew of Mister Domestic always felt a call to crafting and sewing. His life led him on a different path, but he found himself feeling unfulfilled. A loss in his life made him reevaluate the path he was on, and he set out to find who he really wanted to be. He started making clothes and posting his creations online, which led him on a journey of finding his craft and his community.

Over the years Mister Domestic's crafting career has taken on different faces, and in light of the Black Lives Matter movement he decided to stand up for his values, a move that he worried might hurt his crafting career, but instead helped him build a community of like-minded people and create a safe space to come together.

In this episode Elizabeth and Matthew discuss different elements of crafting careers, including:

• Creating a community
• Finding purpose
• Exploring all revenue streams
• Valuing your worth
• Focusing your audience
• Social media success

Business coaching call, what's the deal? If you've ever wondered what goes on during a business coaching call, this episode is for you.

Casey was working as a dentist when her circumstances changed and she decided to take her life in a different direction: quilt pattern designing. She came into her business call wanting to know how to become self-sufficient, grow her business, turn a profit, and explore her creativity. In addition to her questions, she was able to get additional tips and advice for her business. In this episode you'll get to sit in on Casey's business coaching call with Elizabeth, where you'll learn a number of keys to business success, including:

• Building social media relationships
• Time management
• Focusing your business
• Website success
• Keys to collaborations
• Growth tips
• Finding confidence