Craft to Career

Why do some people achieve success while others struggle? In this episode, Elizabeth Chappell dives into the critical role of mindset and its impact on success. She unpacks the "bell curve" concept and explores five distinct thought processes we all experience as business owners or customers. These mindsets have a profound effect on our ability to thrive in business and life.

Elizabeth also shares valuable marketing and business insights, including a behind-the-scenes look at her latest creative business venture. Her journey is full of lessons and inspiration for those looking to infuse fun and innovation into their own entrepreneurial pursuits.

Key Highlights:

• Understanding the "bell curve" and how it applies to business and customer behavior.
• Five common mindsets that can make or break your success.
• How to identify and shift unhelpful thought patterns.
• Behind-the-scenes details of a fun, new business idea to spark your own creativity.

Whether you're an entrepreneur or just looking to level up your mindset, this episode is packed with insights and inspiration to fuel your success.

Tune in to discover how changing your mindset can transform your business and your life!

Turn your CRAFT into a CAREER!

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In this episode of the Craft to Career Podcast, Elizabeth Chappell discusses an inevitable reality for every entrepreneur: dealing with haters. Whether it's mild criticism or severe negativity, as your business grows, you'll encounter people who don't agree with your approach or success. Elizabeth shares practical strategies for managing these situations, knowing when to listen to feedback, and understanding when it's best to disengage.

What You'll Learn in This Episode:

• Handling Criticism: How to recognize the difference between constructive feedback and unhelpful criticism.
• When to Engage vs. When to Disengage: Strategies for deciding when it's worth responding and when it's better to let it go.
• Staying Focused on Your Vision: Why it's important not to let negativity distract you from your goals.
• Building Resilience: How to protect your mental health and confidence while growing your business.

Entrepreneurship can be a bumpy ride, but learning to handle criticism with grace and focus is key to long-term success.

Tune in to learn how to navigate the challenges of haters, protect your business's growth, and stay true to your path!

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

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In this episode of the Craft to Career Podcast, Elizabeth Chappell discusses the valuable business lessons we can learn from Taylor Swift—whether you love her or hate her. Taylor Swift's ability to attract a massive fan base while simultaneously repelling critics is a powerful lesson for entrepreneurs. Elizabeth explains how embracing both praise and criticism can actually work to your advantage in business.

What You'll Learn in This Episode:

• Attracting and Repelling Your Audience: Why being polarizing can help you build a more loyal and engaged customer base.
• Making Your Business Fun: How to infuse your personality into your business to make it more enjoyable for both you and your customers.
• Turning Criticism into Profit: How to use negative feedback to fuel growth and increase profitability.
• Embracing Boldness: Lessons in taking risks, staying authentic, and standing out from the crowd.

Taylor Swift's career offers a blueprint for attracting the right people, building a strong brand identity, and making your business more dynamic and profitable.

Tune in to learn how embracing your unique voice can create a more successful, fun, and profitable business—just like Taylor Swift does!

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

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Craft to Career Podcast @crafttocareer

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Are you tired of playing the Instagram algorithm game, feeling stuck with lower engagement and no growth? You're not alone! But let me reassure you—Instagram is still a powerful tool for business owners, and it can absolutely help grow your business and increase your sales.

In this episode of the Craft to Career Podcast, I sit down with Nicole Burke, founder of Gardenary Co., and my personal mentor in Instagram growth and marketing. Nicole shares proven strategies that have transformed my approach to social media. Since working with her, my Instagram account has grown by almost 100,000 followers, my engagement is up, and sales have followed suit. Most importantly, I'm having fun with Instagram and my business again!

What You'll Learn in This Episode:

• Instagram Isn't Dead: Why Instagram is still a valuable tool for business owners and how it can help grow your sales.
• Real Strategies for Growth: Nicole's proven tactics that helped me boost engagement and follower numbers in an authentic way.
• Beyond Vanity Metrics: How to use Instagram to increase actual sales, not just vanity metrics.
• Making Instagram Work for You: How to enjoy social media while growing your business and keeping the process fun.

Instagram may require hard work, but it's still a free platform that can drive incredible results for your business when used strategically. Tune in to hear how Nicole Burke has helped me turn Instagram into a growth tool for my business—and how you can do the same!

SHOW NOTES:

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From firfighter to quilterpreneur, Brandy shares her journey to success.

I'm joined by Brandy, a fellow quilter and podcast host who shares her inspiring journey from firefighter to full-time quilterpreneur. Brandy discusses the challenges of transitioning from a stable, full-time career to running a creative business, and the strategies she used to make her quilting career thrive.

What You'll Learn in This Episode:

• The Big Leap: How Brandy made the transition from being a firefighter to pursuing her passion for quilting full-time.
• Multiple Revenue Streams: Brandy shares the different income sources that have contributed to her business success, from pattern design to teaching and more.
• Business Growth Insights: The strategies and lessons Brandy learned along the way to help her business grow and become sustainable.
• Overcoming Challenges: How to tackle the fears and obstacles that come with leaving a secure job to pursue your creative passions.

Brandy's story is a great reminder that it's possible to transition from a traditional career to building a creative business. Tune in to learn how you can make the leap too, and start growing your own quilting or creative business!

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

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https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

In this episode of the Craft to Career Podcast, we dive into a coaching call with Becky, an entrepreneur with a unique niche in English Paper Piecing. While Becky has developed a distinctive product, she's facing challenges in growing her audience and increasing sales.

As we work through actionable strategies to help Becky achieve greater success, you'll discover key insights and tactics that are applicable to any business owner looking to grow their audience and increase sales. Whether you're just starting out or looking to refine your business strategy, this episode provides valuable lessons you can apply to your own business journey.

What You'll Learn in This Episode:

• Niche Marketing: How to identify and capitalize on your unique selling proposition (USP) to stand out in a crowded market.
• Growing Your Audience: Effective strategies for attracting and engaging your ideal customers.
• Sales Growth: Practical tips for converting your audience into loyal customers and boosting sales.
• Business Takeaways: Key insights that work not only for Becky's business but for any creative entrepreneur looking to thrive.

Tune in for a behind-the-scenes look at Becky's coaching session and walk away with actionable advice to help grow your own business!

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

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https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Joe Hudson, owner of Art of Accomplishment, has worked with top CEOs, successful business owners, and high-performing teams throughout his career. With a background as a venture capitalist, Joe has gained unique insights into what truly drives success for individuals and businesses alike.

Drawing from his extensive experience, Joe reveals the key principles that set high achievers apart, focusing on mindset shifts, leadership strategies, and the often-overlooked factors that can make or break a business. Learn how to elevate the quality of your life and business by implementing the tangible strategies Joe has used to help others reach their highest potential.

What You'll Learn in This Episode:

• Success Secrets: Joe reveals the key factors that differentiate successful individuals and businesses from the rest.
• Mindset Shifts: How to make powerful changes in your mindset to elevate your personal and professional growth.
• Leadership Insights: Joe's expert tips on how to lead with intention and build thriving teams.
• Practical Advice: Tangible strategies to help improve both the quality of your life and the success of your business.

Whether you're an entrepreneur or a leader in your industry, this episode is packed with valuable lessons that will help you level up and create lasting success in both life and business.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Alex Kincaid, a floral watercolor artist who has successfully grown her business through teaching and licensing her art, shares valuable lessons for entrepreneurs.

What You'll Learn:

• The Power of Memberships: Alex explains how creating memberships has helped build a strong community and grow her business.
• Surrounding Yourself with Success: How connecting with successful individuals can fuel your personal and business growth.
• What Works and What Doesn't: Insights into what truly makes a difference in growing a business and what to avoid.
• Lessons on Scaling: Alex discusses how her business scaled, offering practical tips for those looking to grow a creative business.

If you're looking to take your creative business to the next level, this episode will inspire and provide actionable strategies to help you succeed.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

In this coaching call, Alexis Galloway, a successful businesswoman and expert in teaching embroidery, shares her journey and vision for scaling her business. Already well-versed in business skills, Alexis is now ready to take her business to the next level by adding a new course to her offerings.

Join us as we discuss:

• Business Growth: How Alexis plans to expand her services and grow her audience with a new course.
• Course Creation: Insights into the process of developing a course and what she considers when adding new offerings.
• Mindset for Success: Learn how successful business owners like Alexis approach the next steps and challenges in scaling their businesses.
• Actionable Strategies: Key takeaways and strategies for anyone looking to uplevel their own business.

Whether you're already running a successful business or just getting started, this episode offers valuable insights into taking your business to new heights.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

In this coaching call, Aynex Quilts, the winner of a free one-on-one coaching session, opens up about her journey as both a creative entrepreneur and a professional in the quilting world. With a deep passion for quilting, Aynex shares how she balances the artistic side of her work with the business skills needed to grow and sustain her business.

Highlights from the conversation:

• Creative Process: How Aynex brings her artistic ideas to life through quilting and what inspires her designs.
• Balancing Business and Art: Tips for staying true to your creative vision while running a business.
• Growth and Strategy: Insights into the steps Aynex is taking to level up her business and reach more customers.
• Overcoming Challenges: How she navigates the struggles of being both a creative and business owner.

This conversation is packed with inspiration for anyone looking to merge their passion with business success. Whether you're just starting out or already have a thriving business, you'll find valuable takeaways to apply to your own journey.

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy