Kindra Hall, former Chief Storytelling Officer of Success Magazine, joins Josh Schachter, founder, and CEO of UpdateAI in this episode of the [Un]churned podcast to discuss
- Importance of storytelling in business and a framework for compelling storytelling
- Four types of stories: value story, founder story, purpose story, and customer story.
- Activating customer stories
- The founding story of UpdateAI
- The importance of authenticity in storytelling was emphasized.

The conversation ends with a recommendation for the book "Stories That Stick". 

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