This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jan Edocs, the CEO of Doxa Watches. Jan and Ariel jump right into the rich history of Doxa and its significant history and legacy in the diving watch arena. Jan shares insights on the importance of functionality, and why craftsmanship and controlled distribution are key to maintaining brand integrity in today's market. He also emphasizes the need for brands to understand retailer dynamics and the significance of cultural sensitivity in marketing. As they discuss luxury dive watches needing a balance of functionality and aesthetics, Jan explains why innovation should not compromise brand identity, and why the watches also must fulfill their functional duty first and foremost. He also highlights Doxa's commitment to its brand DNA, balancing innovation with tradition, and the unique aspects of their watch designs. Listen to Jan and Ariel fully submerse themselves in the dive watch world on this week’s episode of the Superlative Podcast.

- Doxa Watches - https://doxawatches.com/

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Raymond Weil - https://www.raymond-weil.com

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