What does it take to change the course of an entire sport - and inspire millions in the process? 

Today’s guest, Julie Moss, did exactly that when she crawled across the finish line of the Ironman World Championship in 1982. That moment, broadcast to millions, didn't just redefine endurance - it redefined what the human spirit looks like under pressure. 

In this episode, Julie opens up about the real reason she was in Kona that day, the life-altering impact of that crawl, and how she's used endurance as a tool to navigate divorce, aging, and reinvention. 

We talk longevity, mental grit, racing through pain, and why endurance sport continues to be a powerful force for personal transformation. 

Whether you're chasing your first finish line or navigating your own midlife reset, this episode offers raw stories, timeless lessons, and a reminder: sometimes crawling forward is still progress.

Highlights:

• Thesis to Triathlon: Julie's journey of entering her first Ironman for a college thesis - with almost no training.
• Belonging at the Front: How worthiness clicked mid-race when she realised she could win.
• Finish-Line Fall, Global Rise: The world watched her struggle; she found transformation in those final metres.
• Partners in Performance: How her relationship with Mark Allen shaped two careers and a sport.
• Healing in Motion: Using triathlon to navigate divorce and life’s hardest chapters.
• New Hips, New Horizons: Rebuilding identity and finding fresh pursuits after hip replacement.
• Kona at 70: Eyeing a 2028 50th-anniversary return - experience over youth, wisdom over watts.
• The Brain Breaks Barriers: The mind’s command to push the body beyond its perceived limits.
• The Yes Ratio: Saying “yes” more than “no” as the gateway to extraordinary moments. 

Links:

Connect with Julie on Instagram: https://www.instagram.com/julie_moss_1982/

Connect with Julie onFacebook: https://www.facebook.com/p/Julie-Moss-Page-100048855326535/

Connect with Julie on LinkedIn: https://www.linkedin.com/in/julie-moss-b2b43162/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline