Twenty years ago, we barely had enough info to measure our impact. Today, manufacturing marketers are overwhelmed with data, and everyone wants to sell us software to find, store, clean, surface, and use that data. Why is data such a big buzzword in business, especially manufacturing? On this episode of the podcast, I invited Jon Thompson, co-founder and senior partner at Blue Margin Inc, a company of 38 consultants and engineers who help mid-market companies with an emphasis on industrials use their data to create growth. Jon and I talked about: Why data needs to go from the c-suite all the way to the frontline worker The idea of numbers as a motivator The biggest challenges manufacturers face when controlling and using their data Check out this resource we mentioned during the podcast: The Dashboard Effect To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.