There’s such a focus on scaling your business to 6-figure, 7-figures, a gazillion figures in the business world.

I’ve always found that emphasis on money meaningless (not that I don’t love money and the freedom that it brings...it’s just a hollow goal to chase).

The business owners that I have been talking to lately have been focused on creating something bigger than their business. They want to make a huge difference and they want their message to take on a life of its own.

The 3 Word Rebellion plays a large role in that...but those 3 Words are not enough to get people to act and spread your message.

For that you need an inciting incident that takes your audience on a journey that removes their resistance to change and allows them to embrace your message.

Find out how to create that message that is bigger than your business in this episode of the podcast.