Ep. 137 Super Bowl LX sponsors spent more on advertising than ever before—and a big part of that budget didn’t just go to TV commercials. It went to creators.

That should tell you something as a solopreneur: the way people build attention, influence, and income is changing fast.

In this special episode of High Vibe Table Talks, I’m on location at iCreate Studio with Rochester creator Toshman Powell @YourFavoriteShortGuy on the road to the 2026 Super Bowl game in California.

We talk about creativity, taking action on your ideas, and building opportunities with the tools you already have.

In the second half I offer post-game analysis of the Super Bowl commercials—and what they reveal about where marketing is headed.

Prepare for your opportunity before it arrives. Tosh approaches creativity with the mindset of an athlete.

“Do it now” beats waiting for perfect conditions. Momentum creates opportunities.

You don’t need expensive gear to start creating. Use what you have and grow from there.

Big brands are still figuring out authenticity. Many Super Bowl ads leaned on celebrities instead of connection.

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Follow Tosh @YourFavoriteShortGuy

Learn more about your ad choices. Visit megaphone.fm/adchoices