Most businesses have email autoresponders thanking their customers for a purchase. It's the same email that goes out to everyone. Set yourself apart by taking 60 seconds and creating a personalized video thanking your customers for purchasing your product or service. That short amount of time will make a world of difference setting yourself apart.

Personal note: Once when I was shopping for a new virtual CFO, I was interviewing a Profit First Professional, Joanne. Mike Michalowicz, author of Profit First, recorded a personal video for me, just to say he hoped I worked with Joanne, and that he would be available for any of my questions as well. Now this wasn't a thank you video, but it was quite the thrill to get that personal video and such an added touch. It made such an impression on me, that I did hire Joanne to be my virtual CFO!

I’m Scott Colby with Say It With Gratitude and this has been your Daily Gratitude Minute. Cheers.