Veronica Vargas was a creative and whimsical child, but after decades of conformity she found herself struggling with dissatisfaction and a deep longing for fulfillment. In her forties, she returned to her childhood passions – drawing, writing, and playing – and established Shaboo Prints, a boutique lifestyle brand designing positive, feel-good products.

Today, Veronica uses “imaginovation” to innovate feel-good products that expand the boundaries of possibility. She considers herself a social expressionist and entrepreneur on a mission to return millions of adults back to a wondrous world full of potential, play, and a knowing that expressing their real self is the whole point — i.e., finding their happy place! An expert on play, imagination, and creativity, Veronica partnered with software company iGreet in 2019 to open windows into imaginative worlds and expand the experience of Shaboo’s physical products with augmented reality. www.ShabooPrints.com.

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