I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/

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(0:00) MrBeast’s Thumbnail Studio & Process

(2:41) MrBeast’s Secret Project Announcement

(4:52) How Jimmy Finds Video Ideas Using Outliers

(7:51) Copy & Paste vs Copy With Taste

(9:30 Using Outliers To Find Video Ideas (Cont.)

(12:39) Analyzing MrBeast’s Last 50 Uploads

(14:52) Adding ‘Story’ To A MrBeast Video

(16:53) The Reality of Filming With 300 Cameras

(20:07) How Jimmy A/B Tests Thumbnails

(22:22) Brainstorming Videos With ViewStats

(30:21) Roasting MrBeast’s Old Thumbnails

(32:42) Choosing Ideas with “Interest Market Cap”

(35:10) Going Beyond the Views & Budget

(39:19) How Much Does a MrBeast Short Cost?

(40:15) Reality of Filming a $100M Amazon Show

(45:23) What Does A Shoot Day For Jimmy Look Like?

(46:38) Chandler Says Hi

(47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.)

(48:01) MrBeast’s Mental Health

(51:20) How MrBeast Shoots Thumbnails

(55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island

(57:44) Updates On Feastables

(1:01:42) Income Pie Chart: Brand Deals, Feastables, etc

(1:05:47) Advice to Creators Launching Products

(1:09:49) Improving Past Videos

(1:15:23) How to be in MrBeast's Next Video

(1:18:16) How Jimmy is Using AI

(1:19:57) Becoming YT's Most Subscribed Creator

(1:23:32) Having a Family

I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei

We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.

(0:00) The Most Powerful Man in Tech (2:13) Inside MKBHD's Inbox & Deciding What To Review(3:45) Power, Responsibility & Conflicts of Interest(6:28) MKBHD’s Income Breakdown(8:24) Marques’ Advice For New YouTubers(9:22) Risks of Speaking Truth to Power(12:24) How does Marques produce so much?(14:51) Closer Look At MKBHD's Creative Process(19:10) How Marques Scripts His Videos(23:30) Most Expensive Videos(25:44 )Where Marques Finds Inspiration(27:17) Science of MKBHD Thumbnails(29:57) Selling the MKBHD channel(31:20) Balancing YouTube & Personal Life (Cont.)(33:33) Favorite Productivity Apps(34:33) How MKBHD Use AI...Actually(38:05) If you were CEO...(41:14) The $1M Tweet (43:02) Why MKBHD Joined Ridge(46:09) Ripple Effect on other YouTubers(49:15) New Products, Content & What's Ahead

I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat. 

The 3 time Cannes Lions award winning director left his career behind when casey asked DanMace to leave his career and come work for 368 — Neistat’s creator startup. 

4 years later MrBeast did the same, hiring Dan as the Chief Creative Officer for BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.

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Chapters:

(0:00) Who is Dan Mace

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I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.

During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.

Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village. 

Chapters:

(0:00) Intro

(1:15) MrBeast's Creative Process

(2:37) How MrBeast "Storyboards" Thumbnails

(6:23) Crafting Perfect Intro

(7:23) What MrBeast Learned from Thumbnail Tests

(12:15) MrBeast Roasts His Worst & Best Videos

(16:45) Video Ideas That MrBeast Rejected...And Why

(19:18) MrBeast Breaks Down His Best Shorts

(22:04) MrBeast's Schedule (Removing Yourself as Bottleneck)

(24:32) Recent Disagreements with Team

(25:40) Advice and Ideas for Smaller YouTubers

(26:46) How AI & Deepfakes Impact Jimmy's Production

(29:11) Jimmy's Documentary & Talking with Streaming Platforms

(31:22) What Jimmy Watches on YouTube

(32:17) Final Tips for Creators

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I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.

After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.

The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.

Thank you to Firebrand Media for filming this episode and VidSummit for providing the space. 

Chapters
0:00 - 1:05 Who is Cleo Abram? 

1:04 - 6:21 Leaving Vox to Start YT Channel

6:21 - 8:02 Cleo's first sponsorships 

8:02 - 10:12 Hiring a team

10:12 - 12:29 Cleo’s 4-Step Video Process

12:29 - 16:51 Step 1: Pitch

16:51 - 21:20 What Are Key Visuals? 

21:20 - 22:51 Step 2: Info Doc

22:51 - 24:29 Step 3: Outline

24:29 - 27:53 Step 4: Script

27:53 - 32:52 Lessons From Vox

32:52 - 35:43 Breaking Through Your Niche

35:43 - 42:59 Cleo’s Cold Email To NASA

42:59 - 47:31 How Do YouTubers Be Better Journalists?

47:31 - 49:48 Short Form Process

49:48 - 52:57 Future of YouTube

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I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way.

In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots.

Chapters

0:00 - 1:34 Meet Dude Perfect

1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles?

3:15 - 6:04 Almost Quitting Dude Perfect

6:04 - 7:39 First Brand Deal

7:39 - 11:59 Traditional Careers vs YouTube

11:59 - 16:28 Biggest Argument

16:28 - 20:49 Saying No To Big Deals

21:16 -  23:35 Dude Perfect's Creative Process

23:35 - 27:17 $100M Dude Perfect World...The Next Disney?

27:45 - 30:16 Launching New Products in Walmart

30:16 - 32:12 The Team Behind Dude Perfect

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I interviewed Kwebbelkop (Jordi Maxim Van Den Bussche) who’s been uploading to YouTube for over a decade, earning 15M subscribers. But earlier this year, Jordi replaced himself with an AI. Jordi opens up about why he did, reveals the truth about Tiger and Bloo, and tells us his worst fear for AI.

Chapters

0:00 - 1:43 Who Is Kwebbelkop?

1:43 - 3:15 Why Replace Yourself With AI?

3:15 - 10:33 Launching Second Channel … To Turn Into AI

10:33 - 14:11 Creating a V-Tuber: Bloo

14:11 - 15:17 Turning Bloo AI

15:17 -19:06 Virtual Influencer Vs. AI Creator

19:06 -26:46 Turning My Podcast into AI?

26:46 - 31:41 Kwebbelkop Replaces Himself With AI

31:41 - 36:34 Can AI Replace Human Creators?

36:34 - 41:36 Kwebbelkop Responds To Hate Tweets

41:36 - 48:46 Will AI Displace Jobs?

48:46 - 52:05 Secretly Launching 100% AI Channels

52:05 - 58:28 Kwebbelkop Reveals His ChatGPT Prompts

58:28 - 59:35 AI Rules & Regulations

59:35 - 1:05:13 Kwebbelkop’s Worst Case AI Scenario

1:05:13 - 1:11:40 AI Rules & Regulations Cont.

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I interviewed Bryce Hall, known as TikTok’s “bad boy.” But there’s much more to his story. He’s a master of social media with 33M total followers, but Hall’s had his share of controversies too. He opened up about the rise and fall of Sway Boys, his friendship with Josh Richards, and his break up with Addison Rae.

Chapters

00:00 - 1:31- Who Is Bryce Hall?

1:31 - 4:39 Bryce vs. Austin McBroom

4:39 - 6:21 Controversies & Paparazzi

6:21 - 8:40 Start Of Sway House

8:40 - 12:46 Making Money On Social Media

12:46 - 19:53 The Truth About Bryce’s Arrest

19:53 - 21:50 Boxing & Break Up With Addison

21:50 - 23:51 Playing The Villain

23:51 - 27:38 Bryce’s Bare Knuckle Fight

27:38 - 28:20 Bryce Calls Out KSI, Deji, Austin McBroom

28:20 - 29:01 How Much Did Bryce Make Last Year?

29:01 - 33:36 Bryce’s Best & Worst Deals

33:36 - 34:30 Bryce’s Message To Brands

34:30 - 36:10 Bryce’s Beef With Logan Paul?

36:10 - 38:06 Is Bryce The Next Tom Cruise?

38:06 - 39:27 Playing The Villain Pt. 2

39:27 - 41:48 Filming Skill House With 50 Cent

41:38 - 43:44 Bryce’s Childhood & Bullying

43:44 - 48:46 Bryce’s Start Live Streaming

48:46 - 51:16 Getting Swarmed In Public

51:16 - 52:11 Future of Bryce Hall

52:11 - 55:36 Bryce Reacts to “I’m Not A Fighter”

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I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he's risking it all by going into music.

Chapters:00:00 - 01:41 Who's Dream?01:42 - 04:35 Reflecting on Face Reveal04:36 - 05:16 Getting More Personal05:17 - 08:17 What Caused Change in Views?08:18 - 12:33 Strategy for 30M Subscribers in 2 Years12:34 - 14:43 Rise of Faceless YT Channels?14:44 - 23:44 Dream SMP & "Losing" Money To Make It Bigger 23:45 - 25:50 Saying No To Big Money 25:51 - 28:29 Biggest Paychecks28:30 - 30:10 Genius of Dream's Biggest YT Series30:17 - 34:07 Music Industry vs Creator Economy34:08 - 35:31 World Record for BTS Video?35:32 - 38:00 Questioning "Best Practices" 38:01 - 42:11 Getting Non-Gamers To Care About Gaming42:12 - 43:22 What's Next & Easter Eggs

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I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years.

In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo’s 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment).

Chapters

00:00 - 00:57 Who Is Smosh?

00:57 - 01:42 Presented By HubSpot

01:42 - 02:20 The Untold Story of Smosh 

02:20 - 10:55 Why Smosh Sold Its Channel...And What They Got

10:55 - 19:07 Growing A Creator Business

19:07 - 28:31 Creative Frustration & Breakthrough

28:31 - 35:47 Why Anthony Left Smosh...But Ian Stayed

35:47 - 39:40 Rules for Working With Best Friends

39:40 - 48:53 Anthony's Solo Creator Career

48:53 - 52:18 Ian Re-defines Smosh 

52:18 - 52:52 HubSpot Presents: Finding Founders

52:52 - 56:35 How Smosh Nearly Ended

56:35 - 1:05:55 Finding Smosh A New Home

1:05:55 -  1:08:34 Ian & Anthony's Secret Meetings

1:08:34 - 1:22:09 Buying Back Smosh

1:22:09 - 1:32:38 How Big Is Smosh Today? 

1:32:38 - 1:41:34 Economics Of Smosh & Memberships 

1:41:34 - 1:45:11 Creating Sustainable Content

1:45:11 - 1:49:56 Smosh’s Production Process

1:49:56 - 1:55:35 Sketch Writing Process

1:55:35 - 2:02:19 Adapting To The Algorithm

2:02:19 - 2:09:17 What’s Next For Smosh?

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