Created with Jon Youshaei

I interviewed James Hobson aka the Hacksmith about the struggles and cost of being YouTube's real life Iron Man. Thanks .Store for sponsoring. Get your branded .Store domain for your merch store for $0.99: https://www.created.store/jon (code: JON)

I spent the day with The Hacksmith touring his new $5M campus where he makes YouTube's wildest inventions.

Get 2 months free of Spotter Studio AND free coaching session with me: https://partner.spotterstudio.com/jon

We discussed the reality of running Hacksmith's $8 million business, explored his secret layer, drove the mech suit, discover how he built the world’s first lightsaber, John Wick’s bullet-proof suit, and we even cooked s'mores on the lightsaber. Full Hacksmith interview coming soon.

I interviewed Ryan Kaji and parents Loann and Shion Kaji on how they built Ryan's World (aka Ryan Toys Review) into one of YouTube's biggest empires. Thanks Factor for sponsoring, use code YOUSHAEI50 to get 50% off your first Factor box plus 20% off your next month: https://bit.ly/3Lwa15d

I interviewed Matt Rife, the youngest comedian to sell out the Hollywood Bowl as he debuts Netflix's first crowd-work special called Lucid.

Matt also talks about how he made $25 million, how Dave Chapelle saved him $700,000, crowdfunding his first stand up special, and gives advice for comedians, creators...and the 'Hawk Tuah' girl.

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(0:00) Intro

Today we're doing an Office Hours episode where I discuss my takeaways from VidCon 2024.

(0:00) Intro

(2:03) Takeaway #1: More part-time creators than ever

(12:55) Takeaway #2: Creators need help...

(17:56) Takeaway #3: How often should you be uploading?

(27:51) Who do I watch on YouTube?

If you have a question for next episode, submit it on our Discord⁠ or reply on my newsletter⁠.

Wall Street Journal Article Reference: https://www.wsj.com/tech/social-media-influencers-arent-getting-richtheyre-barely-getting-by-71e0aad3

Today we're doing an Office Hours episode where I answer your questions submitted on our Discord and newsletter.

(0:00) Intro

(0:51) How the MrBeast interview happened

(7:35) 3 tips to land collabs with bigger creators

(13:18) What should you pay good editors?

(20:20) Should you buy a YouTube channel?

If you have a question for next episode, submit it on our Discord or reply on my newsletter.

I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/

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► Join my newsletter⁠ for latest creator news & tips

► Join my Discord of 5,000 creators helping each other grow

Apply to MrBeast’s Amazon show ⁠here⁠

(0:00) MrBeast’s Thumbnail Studio & Process

(2:41) MrBeast’s Secret Project Announcement

(4:52) How Jimmy Finds Video Ideas Using Outliers

(7:51) Copy & Paste vs Copy With Taste

(9:30 Using Outliers To Find Video Ideas (Cont.)

(12:39) Analyzing MrBeast’s Last 50 Uploads

(14:52) Adding ‘Story’ To A MrBeast Video

(16:53) The Reality of Filming With 300 Cameras

(20:07) How Jimmy A/B Tests Thumbnails

(22:22) Brainstorming Videos With ViewStats

(30:21) Roasting MrBeast’s Old Thumbnails

(32:42) Choosing Ideas with “Interest Market Cap”

(35:10) Going Beyond the Views & Budget

(39:19) How Much Does a MrBeast Short Cost?

(40:15) Reality of Filming a $100M Amazon Show

(45:23) What Does A Shoot Day For Jimmy Look Like?

(46:38) Chandler Says Hi

(47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.)

(48:01) MrBeast’s Mental Health

(51:20) How MrBeast Shoots Thumbnails

(55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island

(57:44) Updates On Feastables

(1:01:42) Income Pie Chart: Brand Deals, Feastables, etc

(1:05:47) Advice to Creators Launching Products

(1:09:49) Improving Past Videos

(1:15:23) How to be in MrBeast's Next Video

(1:18:16) How Jimmy is Using AI

(1:19:57) Becoming YT's Most Subscribed Creator

(1:23:32) Having a Family

I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei

I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat. 

The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup. 

4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.

Subscribe for more videos ► https://bit.ly/YouTubeYoushaei

ChaptersChapters:

0:00 - 1:23 Who is Dan Mace?

1:23 - 6:20 Why Casey Neistat Hired Dan

6:20 - 15:11 Reality Of Working With Casey Neistat

15:11 - 23:20  How Casey Creates Story In Vlogs

23:20 - 26:05  Does Dan Regret Quitting His Job?

26:05 - 34:26 Leaving Casey & Starting YouTube 

34:26 - 37:50 Dan’s Message To Brands

37:04 - 38:43 How Much Does Dan Make?

38:43 - 43:40 Meeting MrBeast & Renée Zellweger?

43:40 - 47:36 The MrBeast Job Offer

47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?”

50:22 - 57:30 What Dan Learned Working With MrBeast

57:30 - 59:47 The 4 Elements Of Story

59:47 - 1:02:30 What Dan Taught MrBeast

1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video

1:04:57 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals

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I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.

During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.

Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village. 

Chapters:

0:00 - 1:15 Intro

1:15 - 2:37 MrBeast's Creative Process

2:37 - 6:23 How MrBeast "Storyboards" Thumbnails

6:23 - 7:23 Crafting Perfect Intro

7:23 - 12:15 What MrBeast Learned from Thumbnail Tests

12:15 - 16:45 MrBeast Roasts His Worst & Best Videos

16:45 - 19:18 Video Ideas That MrBeast Rejected...And Why

19:18 - 22:04 MrBeast breaks down his best Shorts

22:04 - 24:32 MrBeast's schedule (removing yourself as bottleneck)

24:32 - 25:40 Recent Disagreements with Team

25:40 - 26:46 Advice and ideas for smaller YouTubers

26:46 - 29:11 How AI & Deepfakes Impact Jimmy's Production

29:11 - 31:22 Jimmy's Documentary & Talking with Streaming Platforms

31:22 - 32:17 What Jimmy watches on YT 

32:17 - 34:39 Final Tips for Creators

Subscribe for more videos ►⁠ https://bit.ly/YouTubeYoushaei⁠

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