Created with Jon Youshaei

I interviewed Marques Brownlee about his candid thoughts about YouTube, business of tech reviews, AI, and why his latest video may change YT. Again. Thanks Shopify for sponsoring, get a free trial: https://www.Shopify.com/Youshaei

00:00 - Honest Thoughts about YT Today

9:56 - Behind The Scenes at MKBHD

14:47 - MKBHD's "Cinematic Universe" of YT Channels

20:00 - Creative Process

29:54 - Conflicts of Interest

39:00 - Aftermath of MKBHD Reviews

45:00 - Lebron James Collab

47:35 - MKBHD Revenue Pie Chart

49:44 - Update on $1M Ridge Partnership

53:23 - Why MKBHD Shut Down Panels

57:35 - Pioneering New Formats

1:06:34 - Balancing Frisbee with YouTube

1:21:00 - MKBHD to Netflix: "Don't Bother"

1:23:30 - If You Were CEO of YouTube

1:28:00 - MKBHD's Mistakes

1:31:40 - Future for MKBHD

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I interviewed Marques Brownlee about his candid thoughts about YouTube, business of tech reviews, AI, and why his latest video may change YT. Again. Thanks Shopify for sponsoring, get a free trial: https://www.Shopify.com/Youshaei

- Get my free YT Hack Pack with my best templates, tips & tools to grow on YT: https://YTHackPack.com

- Join my Discord of 7,000 creators helping each other grow: https://www.discord.gg/created

- Join my newsletter for latest creator news & tips: https://created.news

- Get Created merch hoodies, hats, shirts & crewnecks: https://created.store

- Subscribe for more videos: https://tr.ee/YoushaeiYT

00:00 Honest Thoughts about YT Today

9:56 Behind The Scenes at MKBHD

14:47 MKBHD's "Cinematic Universe" of YT Channels

20:00 Creative Process

29:54 Conflicts of Interest

39:00 Aftermath of MKBHD Reviews

45:00 Lebron James Collab

47:35 MKBHD Revenue Pie Chart

49:44 Update on $1M Ridge Partnership

53:23 Why MKBHD Shut Down Panels

57:35 Pioneering New Formats

1:06:34 Balancing Frisbee with YouTube

1:21:00 MKBHD to Netflix: "Don't Bother"

1:23:30 If You Were CEO of YouTube

1:28:00 MKBHD's Mistakes

1:31:40 Future for MKBHD

I interviewed Veritasium about how he built one of YouTube's biggest channels and why he sold the majority of it. Thanks Shopify for sponsoring, get a free trial: https://www.Shopify.com/Youshaei

0:00 Who Is Derek Muller (aka Veritasium)?

1:57 Hidden Talent

2:42 Big Break

4:15 How Veritasium Makes Money

6:13 Conflicts of interest?

11:14 Held to different standard?

13:14 Creative process

15:53 Analyzing best thumbnails

18:53 “Double Barrel” Method

21:03 Most expensive video

23:35 Growing the channel

29:31 What makes a great Veritasium video?

31:52 Selling the channel

36:40 Were you skeptical?

41:50 Impact on channel

48:27 Did you wish you asked for more?

51:33 Removing himself from process

56:40 Grand plan?

59:00 How to name your channel

- Get my free YT Hack Pack with my best templates, tips & tools to grow on YT: https://YTHackPack.com

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I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwj

Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.YTHackPack.com

Join my Discord of 7,000 creators helping each other grow: ⁠Discord⁠

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0:00 - YouTube’s Biggest Family Channel

2:13 - How Much Does Salish Make?

12:30 - Jordan’s Early Photography Career

14:47 - The Dark Side of Family Channels

20:13 - How Salish Grew The Channel

21:16 - How Involved Is Salish?

23:32 - Jordan And Salish’s Relationship On Set

28:46 - Pressure To Put Salish’s Life Online

33:53 - The American Dream Mall Controversy

39:28 - Reactions To Criticism

44:46 - BTS On A Jordan Matter Shoot

53:36 - Jordan And Salish’s Relationship Off-Camera

1:00:00 - Will Salish Quit YouTube?

1:02:58 - Why Jordan Feels Ignored

1:07:26 - Salish’s Career After YouTube & Hudson Matter

1:13:54 - Why Isn’t The Channel Called Salish Matter?

1:15:29 - Jordan Matter’s Advice For Creators

1:22:10 - How To Pivot As A Creator

1:25:07 - What Salish & Jordan Have Learned From Each Other

1:27:09 - Final Thoughts

I asked Airrack to break down one of his biggest pranks ever: arresting KSI. Try OpusClip's new AutoPilot tool, one of the most innovative tools for creators: https://www.opus.pro/contact-autopilot ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.ythackpack.com/

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0:00 - How Airrack Preps for Videos3:06 - Hiring Real Cops5:11 - Setting Up the Cameras6:51 - Inside Man9:16 - Going Undercover10:44 - “He Has No Idea This Is Happening”14:06 - Finding the Right Details15:40 - Fighting the Police17:29 - Point of No Return20:01 - “Only Time I Get Nervous”22:22 - How the Sausage Is Made23:36 - Trying to Buy Punk’d25:16 - Don’t Arrest Me

I asked MrBeast and Mark Rober to break down their empires from content to products to experiences just like Walt Disney did in 1957. Thanks Shopify for sponsoring, get your free trial: https://www.Shopify.com/Youshaei

Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠⁠https://www.YTHackPack.com⁠⁠⁠

Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠

Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠

Get free 30 minute consulting with my new company, Boring Stuff, which does taxes, accounting, and more for creators: https://www.boring-stuff.com

Get Created merch hoodies, hats, shirts & crewnecks: https://created.store

Subscribe for more videos: ⁠⁠⁠⁠https://tr.ee/YoushaeiYT

0:00 - Inside Jimmy & Mark’s Empires

2:17 - Jimmy’s YouTube Channels: Old & New

3:02 - Beast Land: Is America Next?

5:45 - Announcing MrBeast Financial

7:30 - MrBeast’s Big Software Play

8:59 - Writing Books

11:03 - Testing Ideas for Beast Games

11:47 - Feastables, Merch, Lunchly & More

13:57 - Developing New Talent

15:44 - $5B Valuation

18:07 - Mark’s Biggest Videos

21:16 - Mark’s YouTube Thumbnail Strategy

22:45 - Rejecting $50M

26:12 - Mark’s “Trilogy” of Products

28:46 - Brand Deals

30:28 - Creative Process for Shorts

32:40 - Brand Deals (Continued)

34:07 - New Netflix Show37:26 - IRL Experiences

41:54 - $55M Classroom…For Free

45:01 - “Most Important Thing I’ll Do”

I asked Linus how he built one of YT's biggest tech channels and nearly went broke. Thanks Dropbox for sponsoring, see how Dropbox can help your team create faster: https://bit.ly/jonyoushaeidropbox

Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠https://www.YTHackPack.com⁠⁠

Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠Discord  ⁠⁠⁠⁠

Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠https://created.news⁠⁠⁠

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0:00 Real Talk & Declining Views

3:39 Looking at Linus' YT Earnings & Views

7:57 Handling Conflicts Of Interests

12:50 Why Nvidia Stopped Sponsoring Linus

15:58 Why Apple Hates Linus

18:26 Linus’ Advice to New Creators

20:17 Responding To Criticism

24:24 How LTT Catches Errors

28:53 More Advice For YouTubers

31:03 Income Breakdown

34:38 Tips for Brand Deals

39:22 Growing Merch To 55% Of Revenue

43:29 Turning Down $100M Offer To Sell Channel

49:51 Launching LTT…Then Almost Going Broke

55:42 Building Team from Day 11:10:57 Most Stressful Moment

1:14:23 Linus’ Prediction & Thoughts on AI

I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)

Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠https://www.YTHackPack.com⁠

Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠Discord  ⁠⁠⁠

Join our newsletter for latest creator news & tips: ⁠⁠⁠https://created.news⁠⁠

Subscribe for more videos: ⁠⁠https://tr.ee/YoushaeiYT

0:00 Pressure, Money & Mistakes
8:55 Creative Process: Then vs Now
11:46 Inside Airrack's Ideas & Pitches
19:12 How To Identify & Innovate on Trends
25:32 Creating Formats To Repeat
35:04 Budget Per Video: Then vs Now
39:46 Focus on A Plots, Not B Plots
43:29 Improving Your Intros
46:59 What Sponsors Think
48:14 Why Mack Left
57:24 Learning from Controversy
1:08:20 Overhauling Everything
1:20:45 Airrack’s Best Business Tips
1:23:25 Income Breakdown
1:27:20 Starting Smarter Creator Businesses
1:39:08 Future of Airrack

I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/Youshaei

Get our free YT Hack Pack with our best tips, tools & templates: ⁠https://www.YTHackPack.com

Join our Discord of 6,500 creators helping each other grow: ⁠⁠Discord  ⁠⁠

Join our newsletter for latest creator news & tips: ⁠⁠https://created.news⁠

Subscribe for more videos: ⁠https://tr.ee/YoushaeiYT

00:00 First Viral Videos, Lessons & Breakthroughs

7:37 Risking It All for Airrack

12:20 Surprising Ryan Trahan in 1 Week

21:34 Negotiating with Mark Rober

33:04 Sticks Breaks Down Their Packaging

39:58 The Turning Point: Creator Commercials

44:56 Breakdown of Joyride Commercial

47:26 Filmmaking on YouTube

51:36 How Sticks Made Videos with Mark Rober

1:01:24 Leaving Mark Rober

1:05:50 Making the MrBeast Movie

1:19:45 Filmmaking Tips for YouTube

1:34:08 Building The Sticks Team

1:35:24 How Sticks Makes Money

1:36:55 Making the Feastables Movie

1:41:16 Closing Thoughts

I interviewed YouTube CEO Neal Mohan as they launch 30+ updates to ask him your biggest questions. Get our free YT Hack Pack with our best tips, tools & templates: https://www.YTHackPack.com

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(0:00) New updates to get more views

(10:21) New updates to make more money

(19:47) How Does Algo Treat AI Content?

(28:55) Truth about AI Age-Gating

(34:52) YouTube on TV

(39:01) More Big Updates from YT