The manufacturing industry has always been interchangeable with producing customer goods. But, increasingly it is an industry that must transform itself to become a producer of customer experiences. Whether industrial, consumer packaged goods, or anything in between, manufacturers have begun investing in customer experience, or CX for shorthand.

To discuss this new, emerging trend in this podcast, Bruce Morey, Senior Technical Editor for Manufacturing Engineering Magazine is joined by Rishabh Dayal, Head of Digital Strategy, Enterprise for Adobe and Claudia de Lavalle, Digital Strategy Consultant for Adobe.