John Heritage, President of Evenbound, joins to highlight, and then digs deeper into, the learning and development focus of his agency's culture. We start with its origin built on both his personal and professional experiences before moving to how he positions these learning initiatives around both HubSpot, and its growing, changing, expanding platform, as well as his team’s productivity—in other words, how does his team balance KPIs like utilization rate and billable hours with dedicating time for learning and development? We then discuss how he and the team operationalize. Specifically, how he infuses competition and camaraderie, how he ensures accountability from the team, and how he thinks about prescribing certifications and education based on role or function versus creating space for folks’ personal interest. Lastly, we talk about the ROI, where he shares the tangible, noticeable results with his clients the work his team delivers.