Missions to Movements

Creating an Influencer Strategy with LoudCrowd's Lacey Miller


Listen Later

Today, we’re exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today’s landscape? And how can we engage with user-generated content to increase retention and loyalty?

Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd, is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro influencers, TikTok, and how LoudCrowd has helped over 80 of their most active brands reach 8 billion impressions collectively.

Join me the rest of this month as we continue our series on influencer marketing!

Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.

Resources & Links

Lacey invites us to connect with her over email at [email protected].

Lacey encourages us to follow @carriec on Instagram who invests in women-owned businesses.

Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

LettrLabs is the proud presenter of Missions to Movements

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!
...more
View all episodesView all episodes
Download on the App Store

Missions to MovementsBy Dana Snyder

  • 5
  • 5
  • 5
  • 5
  • 5

5

129 ratings


More shows like Missions to Movements

View all
Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,782 Listeners

EntreLeadership by Ramsey Network

EntreLeadership

4,421 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,452 Listeners

Don't Mom Alone Podcast by Don't Mom Alone Podcast

Don't Mom Alone Podcast

2,321 Listeners

That Sounds Fun with Annie F. Downs by That Sounds Fun Network

That Sounds Fun with Annie F. Downs

10,486 Listeners

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

323 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,081 Listeners

Maxwell Leadership Executive Podcast by John Maxwell

Maxwell Leadership Executive Podcast

383 Listeners

The Bible Recap by Tara-Leigh Cobble

The Bible Recap

36,303 Listeners

We Are For Good Podcast - The Podcast for Nonprofits by We Are For Good

We Are For Good Podcast - The Podcast for Nonprofits

261 Listeners

Nonprofit Nation with Julia Campbell by Julia Campbell

Nonprofit Nation with Julia Campbell

67 Listeners

Good Faith by Good Faith

Good Faith

1,933 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,181 Listeners

The Curiosity Shop with Brené Brown and Adam Grant by Vox Media Podcast Network

The Curiosity Shop with Brené Brown and Adam Grant

354 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

98 Listeners