Jack Chambers-Ward hosts Search With Candour with guest Faezeh Shafiee, a freelance international SEO content specialist, to discuss how to build an interview-based content campaign with the assistance of AI.

During this campaign, Faezeh used expert interviews to create a multi-channel content campaign, turning an initial plan into interviews with three women leaders in sustainability. Faezeh explains the end-to-end process from planning, interviewing in both English and Spanish, recording and transcribing, to translating/localising, article structure, keyword research and repurposing into social, email, and other channels.

00:00 Welcome to Search With Candour

01:01 Subscribe & listener call-to-action before the chat

02:04 Meet Faezeh Shafiee

04:09 Why this campaign now: International Women’s Day + interview-based content

05:17 From idea to execution: turning one interview into three

11:00 Using AI as an assistant

15:03 Keeping authentic voices and avoiding hallucinations

19:52 Results & business impact

24:06 Are interviews more valuable in the AI era? 

27:21 The deeper why: women’s rights, personal context, and amplifying global voices

32:44 Why individual action and content matter

34:33 Storytelling as a content superpower

38:54 Using AI for transcription, translation & editorial surprises

44:10 What Faezeh learned from the campaign

46:56 How to use AI responsibly

48:45 Actionable Tip: Stop doomscrolling

51:43 Tool Recommendation: Conduit for internet access solidarity

53:39 What Faezeh’s enjoying: Watercolour painting and Bob Ross

56:45 Wrap-Up and next episodes