Creative Finance Playbook

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

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Think you’re too busy to get started in real estate?Brittney Krznaric was working as a full-time ER nurse, raising two young kids, and building a real estate business in the small cracks of her day.She didn’t have unlimited time. She didn’t start as a real estate expert. In fact, Brittney says that when she first got into real estate, she barely understood construction and didn’t even know what drywall was.But she kept learning, taking action, talking to sellers, and putting herself out there.Today, Brittney and her husband have built a real estate business, accumulated rentals, completed multiple types of deals, created a local real estate community, and built more control over their time.And one of the biggest tools behind her growth?Facebook.Brittney explains how she went from being terrified to post on social media to consistently generating inbound seller opportunities without relying on expensive paid marketing.In this episode, we break down:🏠 How Brittney got started while working as an ER nurse⏰ How she built her business in the small pockets of her day📱 How she uses Facebook to find motivated sellers🐭 How her experience eventually inspired her to start The Social Mouse Co.One of Brittney’s biggest lessons is simple:You don’t need to know everything before you start.Talk to people. Ask questions. Learn. Take action. Keep showing up.And if you think you don’t have enough time, Brittney’s story is proof of what can happen when you intentionally use the time you DO have. Want to learn how we generate off-market seller leads?Comment “PLAYBOOK” below and we’ll show you where to start.And if you want help learning how to talk to sellers, structure creative finance deals, and actually put this into practice, apply to the Creative Finance Playbook coaching program.Like this episodeLeave us a commentSubscribe to Creative Finance Playbook for more real deals, seller conversations, member wins, and creative finance strategies.

CONNECT WITH OUR GUEST — BRITTNEY KRZNARICBrittney is a real estate investor, entrepreneur, former ER nurse, and founder of The Social Mouse Co.► Facebook: Brittney Krznaric► Instagram: @thesocialmouseco► Email: [email protected]

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Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

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Can you really get your first real estate deal without spending money on marketing?

Jim Brant joined the Creative Finance Playbook community with real estate training—but no investing experience or completed deals.

Just over 10 weeks later, he had his first deal under contract.

And here’s the crazy part:

He spent $0 on off-market lead generation.

No paid ads.

No purchased lists.

No expensive marketing campaign.

Jim focused on organic Facebook posting, talking to sellers, following up, tracking his KPIs, and taking what we like to call massive messy action.

Eventually, he posted about what he does on his personal Facebook page.

That same day, he got a lead—and that lead became his first deal.

In this episode, we break down:

✔️ How Jim found his first deal

✔️ How he generated leads without paid marketing

✔️ Why talking to sellers became his priority

✔️ The Facebook strategy that generated his first lead

✔️ How tracking KPIs changed his business

✔️ Why consistent follow-up matters

✔️ How he stopped overthinking and started taking action

✔️ Why your first deal may be the hardest

✔️ How community and accountability helped him move faster

Jim puts it perfectly:

You don’t have to do it all day. You have to do it every day.

Want our FREE Off-Market Seller Leads Playbook?

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Subscribe to Creative Finance Playbook for real creative finance deals, seller conversations, lead-generation strategies, and member success stories.

Thank you, Jim, for joining us on the podcast and sharing your journey with our community!

Want to connect with Jim?

► Facebook: @JimBuysHousesDirect

► Email: [email protected]

► Phone: 239-375-1700

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DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

⁠⁠creativefinanceplaybook.com/pod-call   

She started with ZERO real estate experience. She didn’t even know what Zillow was. Today, Lexi is a real estate investor helping Creative Finance Playbook members analyze deals, talk to motivated sellers, and take action. 🔥

In this episode of the Creative Finance Playbook, Jenn & Joe sit down with Lexi to share her journey from looking for a babysitting job after college to learning the real estate business from the ground up.

Lexi shares what it was really like making her first seller calls, overcoming the fear of picking up the phone, learning how to identify motivated sellers, analyzing creative finance opportunities, and eventually locking up deals herself.

We also break down why seller leads are the foundation of your real estate business, how tracking your KPIs can help you understand your activity, and why you don't need to know everything before you start.

You'll learn about:

How Lexi started with zero real estate experience

How she overcame her fear of talking to sellers

How to identify and communicate with motivated sellers

Why tracking your seller conversations and KPIs matters

Lexi also shares how CFP member Jim generated a seller lead from a personal Facebook post after she challenged him to focus on free off-market lead generation—and that lead turned into his first deal under contract.

🎁 GET OUR FREE DEAL ANALYZING CALCULATOR

Want to know if a creative finance deal actually makes sense?

Drop “CALCULATOR” below and we'll send you the Creative Finance Playbook Deal Analyzing Calculator our team uses to analyze deals.

🔥 JOIN US LIVE IN TAMPA

Want to see creative finance in action?

📍 Tampa, Florida

📅 November 6, 2026

Spend the day with the Creative Finance Playbook team as we analyze deals, talk to sellers live, and break down the rent-to-own strategies we use in our business.

Comment “TAMPA” below for more information.

Like this episode if you got value from it.

🔔 Subscribe to Creative Finance Playbook for more real deals, seller conversations, creative finance strategies, and investor success stories.

Thank you, Jim, for joining us on the podcast and sharing your journey with our community!Want to connect with Jim?► Facebook: @JimBuysHousesDirect► Email: [email protected]► Phone: 239-375-1700

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DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

⁠creativefinanceplaybook.com/pod-call   ⁠

How much money do you ACTUALLY need to buy a house with no money down? 💰One of the biggest misconceptions about creative finance is that “no money down” means you don’t need any money at all.That’s not necessarily true.In this episode of Creative Finance Playbook, Joe Delle Fave breaks down the real costs he considers before buying a creative finance deal—even when the seller requires $0 down.Joe walks through expenses like:Seller down payment, if requiredClosing costsInsuranceUtilitiesThree months of payment reservesRepairs and property preparationMarketing and acquisition costsWholesaler or agent fees, when applicableJoe also breaks down the four major numbers he looks at when analyzing creative finance deals:1️⃣ Cost of acquisition2️⃣ Monthly payment vs. potential rent3️⃣ Term length4️⃣ Purchase pricePlus, Joe explains why price isn’t always the most important number when you can negotiate favorable terms—and why he prefers asking sellers questions instead of automatically offering more than a property is worth just because seller financing is available.You’ll also hear how Joe uses rent-to-own as an exit strategy and how option deposits can potentially help recover the capital invested into a deal.🔥 Want the Creative Finance Playbook Deal Analyzing Calculator Joe talks about in this episode?👇 Comment “CALCULATOR” and we’ll send you the details!👍 If this episode helped you, LIKE, SUBSCRIBE, and SHARE it with another real estate investor.Follow Creative Finance Playbook for more creative finance strategies, seller conversations, deal breakdowns, and real-world investing education.
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DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creativefinanceplaybook.com/⁠⁠⁠⁠

What happens when you stop chasing sellers and build a system that keeps working—even when you step away?

In this episode of the Creative Finance Playbook, we sit down with real estate investor Cisco Brown to talk about his journey from leaving his W-2 to building a real estate business around helping sellers, consistent follow-up, and FREE Facebook lead generation.

After taking roughly eight months away from actively generating new leads, one of Cisco’s old leads came back through his follow-up system.

Then things started moving FAST.

🏡 Deal #1: $8,000

🏡 Deal #2: $10,000

🏡 Deal #3: $12,000

$30,000 in about 3.5 weeks.

And the lead-generation strategy?

Facebook “Blue Ads”—simple organic posts designed to start conversations with homeowners who may be looking to sell.

But this episode is about much more than the money.

Cisco breaks down why the fortune is in the follow-up, how he approaches sellers with a service-first mindset, why communication became one of his most important skills, and how systems allowed his business to keep working even while he stepped away.

We also talk about:

🔥 Going from a W-2 to full-time real estate

🔥 Closing his first deal after five months of learning

🔥 Making $8K on his first deal

🔥 Generating off-market leads through Facebook

🔥 Why follow-up can turn old leads into new deals

🔥 His “seven touches” approach

🔥 Building systems and staying organized

🔥 Balancing real estate with family

Cisco’s biggest lesson?

Keep going.

You don’t have to know everything before you start. Learn, take action, improve your skills, follow up, and keep moving forward.

📘 Want our FREE 20-page Off-Market Seller Leads Playbook?

Comment “FREE LEADS” below and we’ll show you the strategy we use to start generating seller conversations without relying on purchased lists.

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► Learn How To Generate Free Off Market Leads & Talk To Sellers (Free Guide)

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DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creativefinanceplaybook.com/⁠⁠⁠⁠

Did you know you can buy a property while leaving the seller’s existing mortgage in place? 👀🏡

Jenn & Joe didn’t either—until creative finance changed the way they bought real estate.

After reaching their limit of 10 conventional mortgages, they needed another way to keep buying.

In this episode of the Creative Finance Playbook Podcast, they break down:

✅ How they discovered creative finance

✅ Their first creative finance deal

✅ Why price AND terms matter

✅ How seller financing and existing financing can create opportunities

✅ Why understanding the seller’s real problem is key

✅ How Facebook helped generate their first opportunity without paid ads

Creative finance is about finding a structure that makes sense for everyone involved.

👇 Comment “LEADS” for our FREE 20-page Off-Market Seller Leads Playbook.

🔔 Subscribe to Creative Finance Playbook for real deals, strategies, and creative finance education.

► Come to our next Free Live Workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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► Learn How To Generate Free Off Market Leads & Talk To Sellers (Free Guide)

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➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 

DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creativefinanceplaybook.com/⁠⁠⁠⁠

Did you know you can buy a property while leaving the seller’s existing mortgage in place? 👀🏡

Jenn & Joe didn’t either—until creative finance changed the way they bought real estate.

After reaching their limit of 10 conventional mortgages, they needed another way to keep buying.

In this episode of the Creative Finance Playbook Podcast, they break down:

✅ How they discovered creative finance
✅ Their first creative finance deal
✅ Why price AND terms matter
✅ How seller financing and existing financing can create opportunities
✅ Why understanding the seller’s real problem is key
✅ How Facebook helped generate their first opportunity without paid ads

Creative finance is about finding a structure that makes sense for everyone involved.

👇 Comment “LEADS” for our FREE 20-page Off-Market Seller Leads Playbook.

🔔 Subscribe to Creative Finance Playbook for real deals, strategies, and creative finance education.

► Come to our next Free Live Workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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► Learn How To Generate Free Off Market Leads & Talk To Sellers (Free Guide)

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➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 

DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creativefinanceplaybook.com/⁠⁠⁠⁠

Can you build a real estate business while working full-time, raising a family, and starting with zero deals?Andrea and David are proving that you can.After nearly 23 years working in the oil and gas industry, David can see retirement getting closer. But instead of simply waiting for that day, he and

Andrea are building a real estate business designed to eventually give their family more control over their time.

And now they've closed their first deal. 💥

The opportunity came from people they already knew.Friends of theirs were facing a difficult situation with their home and were getting closer to foreclosure.

Andrea and David helped connect the pieces, find the right buyer, and get the property sold before foreclosure.The sellers were able to move forward with money in their pocket—and Andrea and David earned an assignment fee for putting the deal together.But their story didn't end there.

That first deal generated a referral to another potential opportunity, showing exactly why helping people and consistently putting yourself out there can create momentum in real estate.In this episode of the Creative Finance Playbook Podcast, Jenn & Joe sit down with Andrea and David to talk about what it actually looks like to build a real estate business while juggling work, marriage, homeschooling, and family life.

In this episode, you'll learn:

✅ How Andrea & David found their first real estate deal

✅ How they helped sellers facing foreclosure

✅ Why your existing network can generate motivated seller leads

✅ How Andrea built confidence learning creative finance

✅ Why showing up consistently matters

✅ How support and community accelerated their learning

Want to learn Creative Finance?Comment “PLAYBOOK” below and we'll show you how to get started.

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DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

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Most people think they need perfect credit, huge down payments, or years of experience before investing in real estate.

Ryan and Alyssa thought the same thing.

Fast forward to today...

✅ Ryan quit his W-2 job.

✅ They buy houses creatively.

✅ They help families become homeowners through rent-to-own.

✅ They invest across New York without using traditional financing.

In this episode, they break down exactly how they bought a $215,000 property with only $100 down, how networking led to another six-figure opportunity, and why creative finance completely changed their lives.

Whether you're working a full-time job, struggling to find deals, or wondering if creative finance actually works...

This episode is for you.

In this episode you'll learn:

✅ How they became W-2 free

✅ Buying houses with seller financing

✅ How rent-to-own creates win-win deals

✅ Finding off-market deals

✅ Networking that leads to six-figure opportunities

✅ Why consistency beats talent

Comment PLAYBOOK if you're ready to learn creative finance.

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DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!

Ready To Buy Real Estate Without Banks, Credit, Or Large Down Payments? Apply To Learn More:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creativefinanceplaybook.com/⁠⁠⁠

Is rent-to-own a scam… or are most people just doing it wrong?

In this episode of Creative Finance Playbook, Jenn and Joe break down the truth about rent-to-own real estate, why some people think it’s a scam, and how investors can do it the right way.

Rent-to-own, also known as a lease with the option to buy, can be a powerful strategy when it is structured properly. It can help renters move into a home now, work toward mortgage readiness, and eventually become homeowners.

But there is a right way and a wrong way to do it.

Jenn and Joe share what they’ve learned after years of offering rent-to-own properties and successfully helping 7 renters become homeowners.

Inside this episode, you’ll learn:

✅ Why people think rent-to-own is a scam

✅ What makes rent-to-own deals go wrong

✅ How to properly screen tenant-buyers

✅ Why the option deposit matters

✅ How to know when a tenant-buyer may be mortgage-ready

✅ Why clear communication and full disclosure are key

✅ How rent-to-own can create win-win deals for investors and families

✅ Why helping renters become homeowners is one of Jenn and Joe’s favorite strategies

When done right, rent-to-own is not about taking advantage of people.

It’s about creating a path to homeownership.

If you want to learn how the rent-to-own method works, comment “RTO” below.

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DISCLAIMER

We’re Jenn and Joe Delle Fave, here to share our real estate journey. While we’re not CPAs, lawyers, or financial advisors, we are experienced full-time investors who love sharing what we've learned. Always consult professionals before making major financial decisions. Our goal is to inspire, guide, and help you take control of your financial future!