Today, we talk about creativity—not as a luxury, but as a national strategy. Sheila Deegan is one of Ireland’s leading cultural architects. Over three decades, she’s shaped the artistic life of Limerick and helped reimagine the role of creativity in civic life. She now serves in the Creative Ireland Programme, a bold cross-government initiative that sees culture as a force for personal and national wellbeing. From children’s creative freedom to climate action, from local festivals to cross-border partnerships, Creative Ireland asks a radical question: what happens when a country places imagination at the heart of public policy? Sheila Deegan joins me now to talk about that question—about culture, community, the role of art in a divided world, and what it means to build something lasting through the machinery of government.

"I left the local environment to pursue Creative Ireland because I really believe in this broader approach. Let's try not to silo things. Let’s try and get people working collaboratively for the benefit of everybody, not just one program over the other. I really hope that young people can hold a sense of social justice as we move forward into a very complicated world. They need to remember that we're all just people and that we all just need each other, whether that's creatively or within the landscape or within the economics."

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