Burn the Rulebook. Challenge Yourself. No Rules. Just Design + Creativity.

In this episode of the LytePOD, Keith Bradshaw — CEO and co-founder of Speirs Major — invites us into the mindset that has shaped one of the most iconic lighting design studios in the world.

From rejecting personal “style” to designing with emotional precision, Keith shares why the real competition is internal — and why great design demands risk, reflection, and the courage to start over again and again.

We talk about:

• Why lighting is a chameleon-like discipline

• The fear of repetition and creative stagnation

• How to lead a studio without losing creative fire

• Designing for feeling, not just form

• What separates good work from unforgettable work

This is a masterclass in creative discipline, and a rare glimpse into what it takes to stay great — even when no one’s watching.