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Building an audience is one thing. Building a community that keeps showing up year after year is something else entirely.
Mike Potter has spent two decades growing the For Mac Eyes Only podcast and the last ten years turning those listeners into the thriving community behind MacStock Conference & Expo. In this conversation, he shares the lessons he's learned from creating an event people genuinely want to return to.
Mike explains why the best communities are built around shared experiences instead of endless content, how unplanned hallway conversations often become the most valuable part of an event, and why authenticity matters more than chasing someone else's engagement strategy. Whether you're dreaming about hosting your first meetup or creating a stronger connection with your audience online, you'll come away with practical ideas for building something that lasts.
Key Points:MacStock Conference & Expo: Website | Youtube | Mastodon
For Mac Eyes Only: Website | YouTube | Mastodon
Zac Brown: Website | Podcast
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
What if the real question isn't whether to use AI, but where to use it?
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Mike Schmitz believes the best creators aren't choosing between AI and human creativity. They're learning where AI adds value, where it gets in the way, and how their own taste remains the one thing no tool can replicate.
Mike shares his "AI is a dial, not a switch" philosophy, introduces his Creativity Flywheel for turning ideas into original work, and explains how a personal knowledge management system can help creators build better content over time. We also explore Obsidian, second brains, AI-assisted writing, and why consistently creating, not just collecting ideas, is what develops your unique voice.
Key Points:Mike Schmitz: Website | YouTube | Focused Podcast | Bookworm Podcast
Paul Gowder: Website | Facebook | Powwows.com
Books Mentioned
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
What if the biggest opportunity with AI isn't creating more content, it's getting your time back?
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Jennifer Bennett believes most creators are using AI in the wrong place. Instead of replacing your creativity, she shows how AI can become the back office that quietly handles the repetitive work, keeping you from doing your best work.
In this episode, Jennifer shares her Human-Driven AI Integration Method, explains why you should train AI like an employee instead of treating it like a search engine, and reveals the systems that help creators reclaim their mental bandwidth. We also cover AI agents, documenting your processes, feeding your core values to AI, and practical ways to automate the admin work that drains your week while keeping your voice and relationships at the center of your business.
Key Points:Jennifer Bennett: https://getdesky.com/
Zac Brown: https://zacbrowncreativesolutions.com/
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
What separates a memorable interview from one people forget the moment it ends?
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Matt Stagliano believes it isn't about asking better questions; it's about learning when to stop talking. Drawing from more than 25 years of interviewing and his new book, Speak Less, Get More, Matt shares a simple framework for leading conversations that create trust, reveal better stories, and leave a lasting impact.
We explore his PODS interview framework, the power of silence, why great hosts shine the light on their guests instead of themselves, and how AI helps him save hours each week while keeping the human side of his business front and center. Whether you host a podcast, lead sales calls, or simply want better conversations, this episode is full of practical ideas you can put to work right away.
Key Points:Our Amazing Guest:
Matt Stagliano: Website | Podcast | Substack
My two other must-read podcasting books:
My wonderful Co-host:
Kira Pogge: Website | Podcast | Substack
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
What happens when AI can write posts, create images, and sound increasingly human? What's left that truly belongs to you?
In this AMA-style episode, Paul Gowder and I take the hot seat to explore two creator advantages that technology can't replicate: your story and your community. We discuss why personal experiences, unique perspectives, and genuine human connection are becoming even more valuable in a world filled with AI-generated content, and how creators can use AI as a tool without losing their authentic voice.
We also answer audience questions on everything from building an email list and growing a community to Facebook Professional Mode, Meta Verified, networking at conferences, creator burnout, and the daily habits that help creators stay visible and connected. If you're trying to figure out what skills will matter most in the AI era, this episode offers a practical roadmap for building something that algorithms can't take away.
Key Takeaways:----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
What happens when YouTube starts answering questions instead of just serving up videos?
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In this episode, Jerry Potter joins us to break down one of the biggest waves of YouTube updates creators have seen in years. From the new Ask YouTube AI search experience to major changes in how Shorts are evaluated and monetized, Jerry explains what these updates actually mean for creators, solopreneurs, and small business owners.
We explore how AI-powered search could affect long-form content, why visual demonstrations may become even more important, and what creators should be doing to make their videos more discoverable in a world where viewers increasingly want answers instead of search results. We also discuss YouTube's growing focus on viewer satisfaction, including shares, rewatches, and engagement signals that go beyond watch time.
Plus, Jerry shares his take on YouTube Shorts, AI-powered remixing tools, creator bonuses, and his Done By Lunch framework for focusing on high-return activities instead of chasing every new feature.
Key Takeaways:Jerry Potter: Website | Youtube | Podcast
Paul Gowder: Website | Facebook | 10 Day Facebook Challenge
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
If your Facebook profile disappeared tomorrow, what would happen to your business?
In this episode, Facebook community expert Paul Gowder joins us to break down the biggest account security threats creators and business owners are facing right now. From sophisticated phishing scams and account takeovers to unexpected comment restrictions, Paul shares the practical steps you can take today to protect your profile, pages, and community before something goes wrong.
We also explore Meta Verified, two-factor authentication, backup admin strategies, and what creators should do if they lose access to their accounts. Plus, Paul shares his early thoughts on Meta's new Forum app, what it means for Facebook Groups, and several Facebook growth tactics that are working right now, including conversation-based posts, Professional Dashboard insights, and engagement habits to increase reach.
Key Takeaways:----------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
What if the biggest mistake creators are making with AI isn’t using the wrong tool… it’s using the right tool the wrong way?
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In this episode, Mike Allton, host of The AI Hat Podcast and one of the leading voices in practical AI for business, explains why most creators and solopreneurs are leaving the majority of AI’s value on the table. Instead of treating AI like a smarter search engine, Mike argues that we should be building specialized assistants that handle repeatable work, save time, and act more like members of our team.
Mike shares the mindset shift that changed his own business, from asking AI questions to creating an AI Chief of Staff that understands his goals, workload, and priorities. We unpack the friction audit process he teaches organizations, how to identify the tasks that create the most administrative drag, and why every creator should start thinking about AI as a team of digital workers rather than a chatbot.
If you’ve been wondering how to move beyond prompts and start building real systems, this episode is packed with practical examples and actionable ideas.
Key TakeawaysMike and I are both speaking at Digital Wichita on June 18-19! (Come say Hi!)
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
Join us for a thoughtful conversation with Zac Brown, host of The Zac Brown Show, as we unpack what storytelling still means in an AI-driven creator world. Instead of chasing algorithms or trying to post more than everyone else, Zac believes the best creators build worlds and emotional experiences, not just publish content.
Zac shares stories from his childhood obsession with VHS tapes, homemade movies, and the creative spark that eventually led him to podcasting and writing his upcoming book, An Accidental Education. He explains how curiosity, play, and paying attention to emotional pacing shaped the way he approaches storytelling today.
We also explore one of the biggest creative lessons Zac has carried with him for years: “kill your darlings.” He explains why great editing is really about shaping emotion, knowing what to cut, and resisting the urge to sound like everyone else online. We also unpack where AI fits into that process, how it can support workflows and creative clarity, and why authenticity is still the one thing creators can’t afford to hand over completely.
Key Takeaways:
Links, Resources, and Recommendations
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
Can you really build multiple side hustles while working a full-time corporate job… without completely burning yourself out?
This week, we flipped the script and put my usual co-host, Conor Brown, in the guest chair to close out our Side Hustle Secrets series. Conor shares how he built Vacation Kingdoms and grew into a leadership role at Keys to the Castle Travel, all while continuing to work a full-time marketing career.
We unpack how his Disney obsession evolved into a real business, the systems and automations that help him juggle multiple roles, and why he believes more creators should stop waiting for permission and start building something of their own. We also get into the mindset shift from employee to solopreneur, how marketers can apply their corporate skills to side hustles, and why consistency matters more than vanity metrics when you’re trying to grow.
Key Points:----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
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