Creator News Live: Discussing the latest tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.

In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.

Key Takeaways:

• Why authenticity is the guiding principle for Instagram in 2024 and 2025.
• Understanding Instagram SEO and its role in helping your content get discovered.
• How Reels and Stories serve different parts of your marketing funnel.
• The power of series content to keep your audience engaged.
• Why businesses should prioritize micro-influencers and user-generated content.

Resources Mentioned:

• Corey Walker’s Instagram: @coreycwalker
• Corey’s Newsletter: The Marketing Specialist
• Pre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for a compelling Social Media News Live episode as we explore the intersection of innovation and brand storytelling with Kevin Lively, a former Disney Imagineer. Kevin reveals the magic behind crafting memorable narratives for beloved attractions like the Jungle Cruise and Zootopia, sharing his journey from a theme park skipper to an Imagineering storyteller.

During this episode, Kevin breaks down the essentials of creating immersive worlds and aligning them with your brand voice. He offers insights into maintaining the integrity of legacy experiences while introducing fresh, engaging updates. Kevin also sheds light on the importance of collaboration, from initial blue-sky ideas to the operational handoff, emphasizing the role of teamwork in bringing ambitious projects to life.

We also explore the fascinating details of Kevin’s latest creative endeavor, a world-building subscription box designed to inspire the next generation of storytellers. Whether you’re crafting a digital campaign or designing a physical space, this conversation is packed with actionable tips and imaginative inspiration.

Key Points:

• Crafting immersive brand experiences through storytelling and world-building.
• Balancing legacy narratives with innovation to engage modern audiences.
• Lessons from Disney Imagineering on teamwork, authenticity, and attention to detail.
• Leveraging storytelling to differentiate your brand and connect with your audience.
• Empowering future creators through imaginative tools and exercises.

Resources:

• Kevin Lively's Website: www.kevinlively.com
• ImagineWhat Box

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever wondered how AI could perfectly reflect your brand’s unique voice? This week on Social Media News Live, we’re exporting the world of authentic AI branding with Kinsey Soderberg, the mind behind Authentic AI. Kinsey walks us through her human-first approach to leveraging AI tools, ensuring your brand’s personality remains front and center.

Key Takeaways:

• AI as Your Intern: Kinsey compares training AI to training an intern—don’t expect magic without guidance. AI shines when given clear instructions about your brand’s tone, values, and audience.
• Building a Brand Blueprint: Learn how Kinsey’s 80-page Brand Blueprint helps ChatGPT create nearly spot-on content while saving her hours each week.
• Repurposing Like a Pro: From social media captions to blog posts, Kinsey shows how AI can transform one piece of content into a multi-platform powerhouse.
• Maintaining Authenticity: AI isn’t about replacing your creativity but amplifying it. Kinsey emphasizes using AI as a collaborative partner, ensuring the human touch stays intact.

Resources Mentioned:

• DIY with AI Website – Kinsey’s hub for tools and resources.
• Brand Blueprint Course: Create your own ultimate brand training guide for AI. Learn More
• Reels Prompt Playbook: Download free AI-powered Reels prompts. Get It Here

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us with Ryan Koral, founder of Tell Studios, as he breaks down the essentials of creating impactful videos with nothing but your smartphone. Drawing from his extensive background in filmmaking and strategic video marketing, Ryan reveals how anyone, from solopreneurs to small business owners, can harness the power of smartphone video to tell compelling stories and drive action.

Ryan dives into his journey from filmmaker to educator, sharing why he launched the Smartphone Film Academy. This Academy is designed to empower creators with the knowledge and skills to produce professional-quality videos using only a smartphone. Ryan discusses the most common mistakes people make with smartphone video – from smudged lenses to shaky footage – and offers practical tips for overcoming these pitfalls to capture clear, engaging content.

Throughout the conversation, Ryan emphasizes the value of storytelling and shares his TELL (Transition, Emotion, Leverage, Lead) framework to structure videos that resonate with audiences. He also tackles the myth that better gear equals better content, urging creators to focus on developing their unique voice and starting with what they have. From camera angles to lighting hacks, Ryan covers everything you need to know to start filming with confidence.

Key Points:

• Smartphone Film Academy: Equipping creators to make professional videos with their phones
• Practical tips to improve video quality, from cleaning lenses to understanding lighting
• The TELL framework for creating engaging, story-driven videos
• Overcoming imposter syndrome and embracing authenticity on camera
• How AI is transforming video marketing and where Ryan sees the industry headed

Resources:

• Tell Studios - www.tellstudios.com
• Smartphone Film Academy Waitlist - www.tellstudios.com/academy

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for a fascinating dive into the world of AI-driven visuals with Dustin Stout, creator of Magi. Dustin breaks down how AI image generation is transforming content creation, making it accessible for everyone—from seasoned designers to total newcomers. We explore how tools like Magi allow creators to bring their visions to life without the need for complex software or design skills.

Dustin walks us through essential techniques for crafting captivating AI-generated images, including tips on prompt engineering, choosing the right AI models, and using Magi’s built-in tools like the “enhance” button to simplify the process. His insights reveal how subject, setting, and style play a vital role in achieving visually stunning results. Plus, Dustin shares his journey with Magi, discussing challenges he’s faced, from tech upgrades to handling unexpected obstacles like fraud prevention, all while staying focused on improving the user experience.

Looking forward, Dustin gives a glimpse into the future of Magi with plans to incorporate even more creative tools, like video and audio generation, and ways to help users further customize their AI art. Whether you’re looking to up your content game or just getting started, this episode is packed with valuable insights for any creator.

Key Points:

• Core elements for powerful AI image prompts: subject, setting, and style
• Magi’s approach to simplifying AI art for beginners
• Balancing creativity and practicality in prompt engineering
• Dustin’s journey in building and scaling Magi as an essential AI tool
• Exciting future updates for Magi, including new video and audio capabilities

Resources:

• Magi - magi.co

----------------------

Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for an inspiring episode as we chat with James Hicks, founder of HicksNewMedia, about how embracing technology can elevate your business and break down barriers to success. With over 30 years in the tech industry, James shares his journey of helping businesses leverage cutting-edge tools to stay ahead in the digital age.

We explore the challenges many face when adopting new technology, including FOMO, trend-chasing, and not understanding what’s truly important for your business. James encourages solopreneurs and small businesses to stay focused on their mission and consciously understand their “why” and what resonates with their audience.

James breaks down the importance of staying informed and agile, and the necessity of knowing when to pivot. He shares the critical role of data science and insights in modern businesses and the importance of embracing new tools like AI without losing sight of what matters most: authenticity and connection.

With engaging anecdotes, like nearly knocking down Steve Jobs, and actionable insights on avoiding tech overwhelm, this episode is packed with valuable takeaways for any business owner looking to thrive in a fast-paced, ever-evolving digital landscape.

Key Points:

• How to overcome fear and barriers to adopting new technology
• The importance of knowing your “why” and staying focused on your core mission
• When to embrace new tech, and when to stay the course
• Using AI and tech tools efficiently while maintaining authenticity
• The power of building a community and staying connected

Resources:

• HicksNewMedia

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

This week on Social Media News Live, we’re thrilled to welcome back Lauren Gaggioli, a pro in organic content marketing and SEO, to discuss the essential tools every entrepreneur needs to thrive. Lauren breaks down the basics of building a solid business foundation, cutting through the clutter, and getting actual results without getting sidetracked by the endless options.

We explore Lauren’s “three must-have tools” for digital businesses: a reliable payment processor, an effective website, and a strong email provider. She emphasizes keeping things simple and avoiding distractions from shiny new tools. Instead, Lauren shares strategies on how to get the most out of the essentials without adding unnecessary complexity.

In this episode, Lauren also shares how SEO became the backbone of her first business and how she grew her company by focusing on strategic, high-impact actions. Her approach to SEO is about more than just tools—it’s about understanding the questions your customers are asking and delivering the right answers.

Plus, Lauren introduces us to her brand-new podcast, The Digital Entrepreneur’s Toolkit, where she provides actionable tips, real stories, and inspiration for entrepreneurs wanting to grow their businesses thoughtfully and sustainably. This episode is packed with insightful tips for streamlining your business and focusing on what really moves the needle.

Key Points:

• The three essential tools every entrepreneur needs to get started and grow.
• How to avoid distraction from shiny new tools and focus on what matters.
• How Lauren used SEO to build and grow her first business.
• An introduction to Lauren’s new podcast, The Digital Entrepreneur’s Toolkit.

Resources:

• Digital Entrepreneur’s Toolkit - www.digitalentrepreneurstoolkit.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever wondered how to stand out in a saturated content world? This week on Social Media News Live, we dive into the hidden secrets of content creation with Chris Stone, founder of Cast Ahead and co-host of Dealcasters. With over 28 years of experience in the music industry and a successful career helping entrepreneurs and brands navigate the world of podcasting and live streaming, Chris brings unparalleled insights into what makes a creator stand out.

From overcoming the fear of tech to using AI effectively, Chris talks about how creators can set themselves apart from the sea of AI-generated content. He shares his personal strategies for editing, producing clips, and maintaining authenticity while also highlighting the advantages of audio podcasters transitioning to video content. Throughout the conversation, Chris emphasizes the importance of doing the work that others won’t—showing up, being yourself, and standing out in the long game.

Tune in for an engaging conversation packed with actionable tips, expert advice, and a little humor along the way. If you’re a podcaster, content creator, or entrepreneur looking to elevate your brand, this episode is for you!

Key Points:

• Using AI as a tool, not a crutch: How to maintain authenticity while leveraging AI for content creation.
• Standing out in the crowd: Chris’s top strategies for editing and producing content that shines.
• Transitioning from audio to video podcasting: How seasoned audio podcasters can smoothly move into video and why it’s crucial for growth.
• Overcoming the fear of technology: Tools and techniques to confidently produce high-quality content without feeling overwhelmed.
• The power of community: How cultivating a loyal audience can help you thrive in the long game.

Resources:

• Cast Ahead: www.castahead.net
• Dealcasters: www.dealcasters.live

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever thought about hitting the reset button? We sure have! Join Jeff Sieh and Conor Brown as they reflect on what they’d do differently if they had to start their business from scratch. From avoiding rookie mistakes to smarter strategies, this episode is packed with wisdom earned the hard way.

Jeff and Conor dive into the top 10 things they’d change, sharing personal experiences and actionable tips. You’ll hear everything from why you should monetize sooner (yes, even before you’re ready!) to the importance of building your personal brand from day one. They’ll also cover the power of consistency, how to avoid being trapped by vanity metrics, and why collaboration is crucial in today’s creator economy.

Don’t miss this episode if you’ve ever wondered, “What would I do differently if I could start over?” Spoiler alert: It’s about showing up, staying consistent, and—surprise—monetizing sooner than you think!

Key Points:

• Monetize Sooner: Don’t wait until you feel “ready”—start with affiliate links, small products, or services now.
• Collaborate Early: Don’t fear sharing your ideas! Collaboration can open doors you didn’t even know were there.
• Chase Consistency, Not Numbers: Forget the vanity metrics. Focus on showing up consistently; success will follow.
• Create a Product From Day One: Whether it’s a lead magnet or a small product, start building something you can offer from the get-go.
• Own Your Content: Invest in things you own like a website or podcast. Don’t rely solely on social media platforms.
• Network Like Crazy: Attend more events and connect with people outside your industry. You’ll learn tons and make lasting connections.
• Build Your Email List: From the beginning, nurture a community with your own email list. Social platforms come and go, but emails stay with you.
• Hire Help Sooner: Don’t wait until you’re overwhelmed. Hiring help will free you up to focus on what truly matters in your business.
• Personal Brand: Never stop working on your personal brand—it’s the one thing no one can take away from you.
• Start Sooner: The perfect time doesn’t exist. Start now, learn as you go, and don’t be afraid to fail.

Resources:

• Jeff’s Toolbox: JeffSieh.com/toolbox
• Vacation Kingdoms: VacationKingdoms.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business.

From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage audiences, build trust, and convert leads into customers. He explains how live video fosters authenticity, creates a sense of exclusivity, and enhances your brand’s visibility.

Throughout our chat, JP highlights key tactics, including consistent content delivery, premium branding, and integrating live video into your broader marketing plans. Learn how to make your live streams stand out with professional lighting, superior audio, and dynamic branding strategies that captivate your audience.

This episode is packed with actionable advice on elevating your live video game and building a thriving community around your brand.

Key Points:

• Using live video to build community and scale your business
• Importance of consistency and authenticity in live streaming
• How premium branding increases your perceived value
• Practical strategies for integrating live video into your business
• Leveraging live video to create exclusive, engaging content

Resources:

• JP Hightek’s Website: www.jphightek.com
• Content Creators University: contentcreatorsuniversity.com

----------------------

Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.