Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed. 

Here's more detail on what we covered this week:

• Lauren's got a new gig!
• SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy
• Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront - Tubefilter
• MrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - Tubefilter
• Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch
• Instagram is sliding into your DMs with 20 new features - Tubefilter
• Instagram Has Launched Over 20 New DM Features Recently: CHART - Business Insider
• Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter

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