Creator's Leverage Guild

By Mike StrahlEducation How To

Creator's Leverage Guild episodes

July 10, 2023Side Hustle Heroes HQ Podcast #7: Amazon Influencer: Facebook Ads are working to grow page likes, basics not already covered, and more on scaling
For feedback/questions or if you'd like to be a guest on our podcast, please email us at [email protected]
Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles.
---> https://www.facebook.com/groups/sidehustlesheroeshq
Subscribe to our YouTube channel for additional video content not covered in our podcast.
---> https://www.youtube.com/@SideHustleHeroesHQ
Show Notes:
Today:
What's been going on the last week.

Wrap up fb ad stuff. How fast people are getting accepted

Amazon Influencer basics we may not have covered yet

How to scale - other sources and goals to set for yourself
What's been going on the last week
Both Jim Ed and my numbers are up. Listen to the episode to get the details on revenues.
Amazon Influencer basics
Where to upload your videos

Where to go to get your approval status - desktop only

Explain two steps: published and then approval

How long to get published

How long to get approved
Scaling
Sourcing
Keep digging deeper at your own house

Friends/co-workers house

Fb marketplace

Buy products? Not recommended early on for sure

What goals should you have to hit $1k, $2k, etc.

mindset - value of encouragement. Partner with someone else who is doing this too
Wrap up - Andrew/Jim Ed
Next week we’ll update you on a conference we are going to.

Check us out on Facebook - Side Hustle Heroes HQ - we have a group (link on top) please join it. We are also on other social platforms like YouTube, Instagram, and TikTok, but the group is where we are most hands on.

Email us at [email protected] if you have any questions or you are already a successful Amazon Influencer and want to share your story on our podcast. We are always looking for guests.
54 min
July 03, 2023Side Hustle Heroes HQ Podcast #6: Amazon Influencer Getting Quick Approval with FB Page Ads and Video Review Mistakes to Avoid
For feedback/questions or if you'd like to be a guest on our podcast, please email us at [email protected]
Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles.
---> https://www.facebook.com/groups/sidehustlesheroeshq
Subscribe to our YouTube channel for additional video content not covered in our podcast.
---> https://www.youtube.com/@SideHustleHeroesHQ
Show Notes:
Welcome to the Side Hustle Heroes HQ Podcast!
What do we really mean by side hustle heroes? We've never really mentioned this, but we aren't suggesting we are the heroes. I know this might sound cheesy, but it is really you guys the listeners and those we are helping to be successful. You are the real heroes and why we are doing this podcast in the first place.

Figure out your why? Why are you doing your side hustle?
Money, Success, Quit your day job, More time with family etc.

I'm not here to preach about what you should do, but for me, work life balance is critical. If I alienate my friends and family, then none of this is worth it!
The content of your social media account connected to your Influencer account could impact your chances to get approved for stage 2 - the video stage, even if you get auto-approved initially.
Amazon was mentioned on his social media in this case.

Cody getting in with a TikTok page - ran some ads and didn't get a lot of followers but did get quick a few likes.
The easiest way to grow a page - many have done this and in just a few days
Step 1- re-purpose an old FB page if you already have one that you started in the past
If you don't have one, then start from scratch - do something related to a hobby or just real basic like Andrew's finds.

Step 2 - Find a viral product video on TikTok, YouTube, and do something similar if you don't already have your own video that you can use. You could download one if you'd like, but that is a gray area as far as I'm concerned.

Step 3 - Run an engagement ad on FB, optimize for page likes, not difficult at all. Run for $25 a day. I'll include a video in our Facebook Group showing you the details - posted in our podcast notes.

Step 4 - keep it running until you get 2,000 likes, then ask for approval.
We continue to see those we are coaching make these mistakes - so we're going to keep pounding these things in.
Not covering all areas of a good video
Overall intro of product - Why bought it/using it

Likes/Dislikes
Demonstrating how works / tips for using

talk about personal experience with

Summarize and conclusion

Product is too far away from the camera

Sound is poor - usually because they are too far from microphone - get a lapel mic where the transponder goes into your phone - we'll put a link in the show notes

Lots of ums, uhs, filler language - invest in some video editing software to fix it

Making first three videos too long - get in and out - you don't have to cover everything

Wrap up
Finally, I want to touch on the fact that many people just quit when they are so close because they hit an obstacle, i.e. getting stuck at various stages of approval, you need to push past. I have some friends that can't even get started with step 1 - which is listening to our podcast - wink wink!

Next week we're going to talk some more about how to scale your video production. We've already mentioned
51 min
June 26, 2023Side Hustle Heroes HQ Podcast #5: Amazon Influencer First 3 Videos Deep Dive and Side Hustle Rationales
For feedback/questions or if you'd like to be a guest on our podcast, please email us at [email protected]

Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles.
---> https://www.facebook.com/groups/sidehustlesheroeshq

Subscribe to our YouTube channel for additional video content not covered in our podcast.
---> https://www.youtube.com/@SideHustleHeroesHQ
Show Notes:
Overview:
What's been going on the last week

Earnings

Getting approval - first 3 videos deep dive

Side Hustles - why we do them, pros and cons
Earnings:
Jim Ed: last seven days was $635 is the total. And I am trending at about a little better than $2500 for the month.
Andrew: $94 for last seven days and I'm trending at $768 for the past 30 days.
Video terms:
Directly from Amazon
https://www.amazon.com/b?ie=UTF8&node=21423477011

Other stuff on videos:
If you've used your face on your social media account that got approved, then use your face in your product reviews

Experienced recently that you shouldn't use your name - Personally identifiable info

Make sure the product is easy to see in the video. Don't be too far away from it with the camera.

Show the product in action

Talk about both likes and dislikes

Make sure your audio is good

Better not to say "I recommend this product". Better to say, "I hope this review was helpful".

Let them know why you are using the product

Let them know how long you've owned the product. That can be important if people are concerned that it doesn't last.

Outside of the video - seems like with new accounts - if they don't look like you have many posts - even after being auto-accepted it may still trip you up. Keep posting on a new page even after you've been accepted
Side Hustles - why, how many, and what's good and bad about them?
Bring in extra income

Develop skills (can even help you in your day job)

It is fun

Meet new people

Turn into a full time income

Step into or amp up if you have been laid off (both of us have been laid off)
46 min
June 19, 2023 Side Hustle Heroes HQ Podcast #4: Amazon Influencers Networking Tips to Get More Videos to Review and Learn Valuable Lessons Based on Our Other Side Hustles
For feedback/questions or if you'd like to be a guest on our podcast, please email us at [email protected]

Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles.
---> https://www.facebook.com/groups/sidehustlesheroeshq

Subscribe to our YouTube channel for additional video content not covered in our podcast.
---> https://www.youtube.com/@SideHustleHeroesHQ
36 min
June 12, 2023Side Hustle Heroes HQ Podcast #3: Amazon Influencers Auto Approval Step 1 (Social Media Platforms) and Getting Free Products
For feedback/questions or if you'd like to be a guest on our podcast, please email us at [email protected]

Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles.
---> https://www.facebook.com/groups/sidehustlesheroeshq

Subscribe to our YouTube channel for additional video content not covered in our podcast.
---> https://www.youtube.com/@SideHustleHeroesHQ
Show Notes:
1. What's been going on the last week
Updates on earnings
Really busy last week, but did get a nice review for a really expensive camera that we use at work

Always be looking for opps to find new products to review

2. Wrapping up what to do when products fall off a listing
Remove original and upload the same exact one - not recommended

Change the thumbnail and title and upload the same video - not recommended

Shorten the original with editing software solution

Do a new video with a new angle - recommended

Example - specific use for product that wasn't mentioned before - any examples

Answering a specific question from Q and A on Amazon listing

As Jim Ed mentioned last week, you may not always get back on the listing, but it is worth a try for a lucrative product

3. Getting auto-approved for the first level of approvals for Amazon Influencer
Overall - a page that is older than 6 months old is ideal.

For FB needs to be a business page, Instagram/TikTok could be your own personal account (I believe), not necessarily a business account, but that is ideal for sure.

It appears that Amazon is looking for a combination of number of followers and engagement

If it is an old page, make sure you have some new content on it.
Platforms - advantages and disadvantages
Facebook
Not certain of magic number, but should be over 2K for sure

Not easy to organically get new page likes

But easy to run ads to the page to grow likes

Great tip - find a viral product video and do your own version and run ads

Run an ad globally not just US - cheaper traffic
Instagram
Not certain of magic number, but should be over 2K also

Easier to get followers just by following other accounts that fit follow similar accounts (e.g. dog niche - follow those who like other dog posts/accounts - a certain percentage will follow you back

Not really great for running ads

Easier to get engagement on posts that FB from what I've seen
TikTok
Looks like number of followers is insignificant and people are getting in with much fewer followers than other platforms, but also getting rejected with way more

Engagement is likely more critical with TikTok, but not for sure
YouTube
Jim Ed got in with his account, but I haven't heard about any others here.

Overall recommendations:
If you have multiple accounts already - apply with both first

If you are starting from scratch - go with Facebook at least (run ads) and either Instagram/TikTok

Subject matter - doesn't seem to matter much

Could be something very specific to Amazon product reviews like Andrew's product finds, for example

Or if you have expertise in a nice like kayaking, fishing, fitness, etc. you may do something around this

4. Getting free products from other companies
Why are they reaching out?

How does this work?

Best practices?

Try to get paid at least $10 or so for low-priced products

Don't take on too many products

Make sure the price-point is high enough to make it worth your time

Usually it is a good idea to take on products that are already selling
48 min
June 05, 2023 Side Hustle Heroes HQ Podcast #2: Amazon Influencer Video Review Basics & What to Do When You Fall Off Amazon Listings
For feedback/questions or if you'd like to be a guest on our podcast, please email us at [email protected]
Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles.
https://www.facebook.com/groups/sidehustlesheroeshq
Subscribe to our YouTube channel for additional video content not covered in our podcast.
https://www.youtube.com/@SideHustleHeroesHQ
Show Notes:
What's been going on the last week
- Updates on earnings
- Falling off of listings
- Seasonality
- Keeping the course - not getting discouraged after a few bad days
Video Review Basics
-How many takes you do you do?
- Do you use any software tools for editing
- Importance of thumbnail/title
- Reiterating other stuff like what to say and what not to say
- Try not to say, I recommend
- Try to include both likes and dislikes
What to do when you fall off a listing
- Remove original and upload the same exact one - not recommened
- Change the thumbnail and title and upload the same video - not recommended
- Shorten the original with editing software solution - okay
- Do a new video with a new angle - recommended
- Example - specific use for product that wasn't mentioned before - any examples?
- Answering a specific question from Q and A on Amazon listing
Preview for next podcast
- How to get a approved with various social media sites
- Which social media platforms are recommended
- How many followers needed
- How to get followers
Products mentioned on the podcast:
Gimble Stabilizer for Smartphone: https://amzn.to/43i1eLs
36 min
May 29, 2023Side Hustle Heroes HQ Podcast #1: The Amazon Influencer Program: What is it and why you should apply!
For feedback/questions or if you'd like to be a guest on our podcast, please email us at [email protected]
Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles.
https://www.facebook.com/groups/sidehustlesheroeshq
Subscribe to our YouTube channel for additional video content not covered in our podcast.
https://www.youtube.com/@SideHustleHeroesHQ
Show notes:
What is the Amazon Influencer program:
The Amazon Influencer Program is one of the easiest ways to make money we've ever seen.
Amazon Associates - been around a long time. The best feature about this is fairly new, which is called on site placement.
You have a store front where you upload videos, if approved, these videos most of the will be placed on Amazon product listings
What is so special about this?
With most social - it can be really hard to get consistent traffic, up hill battle.

With this aspect of Amazon Influencer - Amazon drives consistent traffic to their listings.

When your video is on the listing - you are naturally going to get traffic to your video
Getting started:
Google search Amazon Influencer program

You need to have a social media presence - Amazon doesn't give you the exact numbers of how many followers you have or what engagement you should have.

Ideally you already have an account - even one you haven't used for a while

If not, get one up as soon as you can - as account age is definitely a factor

If you do get approved, it is immediate - this is the first level which just gets you into the Amazon Influencer program - not on-site placement

Next step is uploading 3 videos - takes a few weeks for approval

Videos are basic reviews of products around your house
Guidelines
Horizontal video

Talk about the positives and any negatives of product

1-2 minutes

Good audio

Not a lot of distracting background
Our numbers:
Andrew:
My last 30 days I made $509.25, my highest day has been $42.16 on May 11th. My last 7 days I made $177.23.
Jim Ed:
My last 30 days - $5,601.73, my highest day, May 16th - $655.32. My last 7 days - I've done $2,877.68
34 min

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Creator’s Leverage Guild is a community-driven podcast for content creators, Amazon Influencers, side hustlers, and digital entrepreneurs who want to build real income streams through content, systems, and smart leverage.

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