June 12, 2023

Side Hustle Heroes HQ Podcast #3: Amazon Influencers Auto Approval Step 1 (Social Media Platforms) and Getting Free Products

47 minutes

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Show Notes:

1. What's been going on the last week

Updates on earnings

Really busy last week, but did get a nice review for a really expensive camera that we use at work

Always be looking for opps to find new products to review

2. Wrapping up what to do when products fall off a listing

Remove original and upload the same exact one - not recommended

Change the thumbnail and title and upload the same video - not recommended

Shorten the original with editing software solution

Do a new video with a new angle - recommended

Example - specific use for product that wasn't mentioned before - any examples

Answering a specific question from Q and A on Amazon listing

As Jim Ed mentioned last week, you may not always get back on the listing, but it is worth a try for a lucrative product

3. Getting auto-approved for the first level of approvals for Amazon Influencer

Overall - a page that is older than 6 months old is ideal.

For FB needs to be a business page, Instagram/TikTok could be your own personal account (I believe), not necessarily a business account, but that is ideal for sure.

It appears that Amazon is looking for a combination of number of followers and engagement

If it is an old page, make sure you have some new content on it.

Platforms - advantages and disadvantages

Facebook

Not certain of magic number, but should be over 2K for sure

Not easy to organically get new page likes

But easy to run ads to the page to grow likes

Great tip - find a viral product video and do your own version and run ads

Run an ad globally not just US - cheaper traffic

Instagram

Not certain of magic number, but should be over 2K also

Easier to get followers just by following other accounts that fit follow similar accounts (e.g. dog niche - follow those who like other dog posts/accounts - a certain percentage will follow you back

Not really great for running ads

Easier to get engagement on posts that FB from what I've seen

TikTok

Looks like number of followers is insignificant and people are getting in with much fewer followers than other platforms, but also getting rejected with way more

Engagement is likely more critical with TikTok, but not for sure

YouTube

Jim Ed got in with his account, but I haven't heard about any others here.

Overall recommendations:

If you have multiple accounts already - apply with both first

If you are starting from scratch - go with Facebook at least (run ads) and either Instagram/TikTok

Subject matter - doesn't seem to matter much

Could be something very specific to Amazon product reviews like Andrew's product finds, for example

Or if you have expertise in a nice like kayaking, fishing, fitness, etc. you may do something around this

4. Getting free products from other companies

Why are they reaching out?

How does this work?

Best practices?

Try to get paid at least $10 or so for low-priced products

Don't take on too many products

Make sure the price-point is high enough to make it worth your time

Usually it is a good idea to take on products that are already selling

...more

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By Mike Strahl

1818 ratings