In this milestone episode I reflect on the completion of my 90‑day daily podcast challenge 90 episodes in 90 days. Discover the real behind‑the‑scenes: the hardest days, the biggest wins, and the lessons learned from showing up every single day for three months straight.

You’ll hear how the challenge boosted audience growth, built momentum, and revealed surprising insights about what topics truly resonate with listeners. Plus, Andy shares what’s next for Built by Business and how you can use the same consistency framework to grow your own brand.

All my resources are here: www.andyisom.com

In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You’re getting clicks, but shoppers aren’t buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads.

We’ll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon’s Unit Session Percentage, Brand Analytics, and Manage Your Experiments to pinpoint where your buyers are bouncing.

If you want to boost conversions without touching your PPC budget, this episode is your playbook. Let us audit and see where your "Drop Offs" are: www.weavos.io

Explore Amazon’s balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship. Discover how Amazon manages 326 million active shoppers globally, 45% U.S. online market share, and yet still battles pervasive review fraud networks. Learn about Amazon’s largest legal victory to date - seizing 75 fraudulent broker sites - and its 10‑year campaign blocking over 275 million suspicious reviews.

Need help with your brand: www.andyisom.com

This was one of those days.

Amazon FBA inventory management is no longer a backend task, it’s a profit lever just as vital as PPC. In this episode of Built by Business with Andy Isom, we break down why your inventory strategy directly affects your fees, delivery speeds, conversion rates, and ad performance in 2025.

With Amazon’s latest fee updates, like the low-inventory-level surcharge and storage utilization penalties, mismanaging inventory can kill your margins faster than bad advertising.

We’ll cover:

• How Amazon penalizes low inventory and excess storage
• What really happens when you go out of stock
• The inventory → PPC feedback loop that silently destroys your ACOS
• Real tactics to manage inventory smarter in 2025
•  

If you're spending more time optimizing your ads than your inventory, this is your wake-up call.

Request a free brand audit at www.weavos.io 

It's been a wild week for the Isom family! We welcomed our 3rd baby to the family, and first girl! We are so excited to have Brinley joining us. We are all smitten for sure! There's other interesting news related to e-commerce, tariffs, Amazon advertising on Google (or not), as well as how the big keep getting bigger. Need help? Reach me here: www.andyisom.com

All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are. Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story.  The magic happens outside the comfortzone. Listen to discover some ways you can step outside your comfort zone and start taking action.

I can help you here: www.andyisom.com

Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you track external traffic, lower ad costs, and boost profit.

Whether you're working with influencers, running Meta ads, or sending traffic from email and SMS, Attribution gives you real data and Amazon gives you up to 10% back on those sales.

Learn how to set up links, avoid common mistakes, and use Attribution to finally make external traffic trackable and profitable.

Need help. Go here: www.andyisom.com

Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, and increase your listing performance.

Learn the three reasons your Brand Story isn’t working, and follow Andy’s simple 3-block fix to turn it into a high-converting sales asset. From proof-driven visuals to smart layout decisions, this episode will show you how to unlock the real potential of Brand Story and A+ Content.

Claim your Free Amazon Brand Audit at www.weavos.io

You don’t need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn’t everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic.

Discover how to drive sales and grow without chasing expensive, high-competition keywords. Learn how to use Amazon Attribution, strategic ad placements, and micro-influencers to convert buyers—even when you're not at the top of the search results.

Consulting, coaching, services here: www.andyisom.com