In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem.

Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including:

• Why video ads are the most undervalued opportunity on Amazon right now

• The difference between ACOS vs. TACOS (and why most sellers track the wrong metric)

• How to use Amazon Influencers and Creator Connections to boost conversions

• What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel

• Why "trusting the process" matters when scaling profitably through PPC

Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025.

#AmazonAds #AmazonAccelerate2025 #Ad