Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦

Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/

AI Images for Amazon Sellers: Boost Clicks and Conversions

A Decade of E-Commerce Volatility Ends

The Importance of Fast Shipping on Amazon

Household Debt Hits Record $18.6T as Delinquencies Remain Elevated

We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant. 

Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/

Amazon introduces reserve share of voice for branded search

https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/

Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War

https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/

Chinese Sellers Are Abandoning Mainland Registration

https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration

Amazon to End FBA Commingling: What You Need to Know

https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/

We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4.

Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/

Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3%

Tech Giants Build Synthetic Amazon, Gmail for AI Training

Lawmakers Urge Amazon and FTC for Clearer Product Origin Labeling

Amazon 2026 FBA Fees: What Sellers Need to Know

We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.

Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and shifting buyer behavior. 

Full News: https://amazonseller.school/amazon-news-ai-ads-shake-up-new-fees-tiktok-threats-q4-seller-wins/

Let’s break it all down.

Amazon Tests Allowing Multiple Child Variations to Rank on Page One

Amazon Introduces AI-Powered Prompts for Sponsored Products & Sponsored Brands

2026 US Referral and FBA Fee Changes: What Sellers Need to Know

TikTok Shop Becomes One of the Fastest-Growing Brands in the US

We’ll dig into how these shifts affect ranking, ad performance, profitability, and cross-platform competition—and what smart sellers should adjust before these changes reshape Q4 and the start of 2026.

Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting. 

Full News: https://amazonseller.school/amazon-news-ai-battles-faster-prime-shipping-costly-returns-rip-virtual-bundles/

Let’s dig in.

AI isn’t just changing e-commerce—it’s taking Amazon to court.

https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping

Data transparency just went global.

https://www.chinadaily.com.cn/a/202510/16/WS68f0999ea310f735438b55e8.html

Developers are getting a new bill—and sellers might feel it next.

https://developer.amazonservices.com/spp-announcement

Convenience always costs someone—and now it’s sellers.

https://myamazonguy.com/news/amazon-doorstep-returns/

We’ll break down what these changes mean for sellers who want to stay competitive without getting crushed by new rules, rising costs, and AI-driven chaos.

Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and more value-driven than ever.

Full News: https://amazonseller.school/amazon-news-new-ai-shopping-tool-holiday-spending-trends-key-seller-updates/

Let’s dig into what really moves the needle this week. 

Amazon Sellers are about to face a smarter shopper.

Amazon’s New AI Shopping Tool “Help Me Decide” Transforms Product Discovery

Holiday spending is up, but expectations are higher.

Spending Rebounds as AI Shapes the 2025 Holiday Shopping Season

ChatGPT sends traffic, not conversions (yet).

ChatGPT Sends Traffic, But Sales Still Lag Behind Traditional Channels

Browsing just got intelligent.

OpenAI Launches ChatGPT Atlas Browser to Challenge Chrome’s Dominance

Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting fast.

Full News: https://amazonseller.school/amazon-news-prime-fatigue-fee-hikes-and-ai-competition-shape-the-future-of-e-commerce/

Let’s break down what really matters for your business today. 

Walmart just went all-in on AI.

Walmart Launches AI-First Shopping Experience: Checkout Within ChatGPT

Amazon ads are burning cash and patience.

Amazon Sellers Reveal Pay-to-Play Reality as Advertising Campaigns Fail to Generate Sales

Reshoring is gaining traction again.

Reshoring Is Supply Chain Flexibility

Amazon is testing a new kind of transparency.

Amazon Tests “Price History” Feature — Transparency Just Became a Pricing Strategy

Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss.

Full News: https://amazonseller.school/amazon-news-fba-fee-hikes-new-dd7-payouts-prime-growth-q4-deadlines/

Let’s dive into what’s really shaping the marketplace this week. 

Amazon Sellers finally get a second chance.

Listing Unfairly Flagged? The New Amazon Seller Challenge Benefit Lets You Dispute Rulings

FBA fees are climbing again.

Amazon FBA Raises Fees, Changes Delivery Promises

AI just got creepily good at predicting what people buy.

AI That Predicts What Shoppers Will Buy? It’s Already Here

Temu’s getting a visit from regulators.

German Cartel Office Investigating Temu Over Merchant Price Influencing

Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink.

Full News: https://amazonseller.school/amazon-news-prime-day-disappoints-ad-taxes-rise-returns-tighten-q4-challenges-ahead/

Join me today as we cut through the noise and focus on what actually hits your bottom line. 

Amazon Sellers, October’s Prime Day fell flat.

Washington State just expanded taxes on digital ads and tech services.

Amazon’s new “Add to Delivery” feature lets shoppers bundle items into existing orders.

Critics say Amazon has gone “past its prime.”

And sellers now get more control with partial refunds on FBA returns.

Here’s what we’ll cover today:

Amazon’s October Prime Day Underwhelms Shoppers, Signaling Caution For Holiday 2025

Washington to Tax Digital Ads and Tech Services

Washington’s Digital Advertising Tax – An Assault on Innovation

Amazon Now Lets Prime Members Add Items to Completed Orders

Way past its prime: how did Amazon get so rubbish?

Manage FBA Returns with Partial Refunds

Amazon Sellers — the battlefield just shifted again.

Full News: https://amazonseller.school/amazon-news-ai-shakeups-payout-controversy-holiday-sales-wars/

AI isn’t just talking about your products, it’s now selling them. Walmart, Etsy, and Shopify are catching a wave of AI-driven traffic while Amazon tightens its walls with Rufus. Meanwhile, China-based sellers now make up more than half of Amazon’s seller base, and Amazon itself is pushing a new grocery brand where almost everything is under $5.

That’s not all—ChatGPT’s new instant checkout is already moving stock for Etsy and soon Shopify. Deals, traffic, and competition are changing fast, and sellers need to keep pace.

Join me as we break it all down.

News We’ll Cover:

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents

AI Effect: Etsy Pops 16% as OpenAI Launches ChatGPT Instant Checkout

ChatGPT Checkout Isn’t for Every Purchase

China Reaches Global Majority on Amazon

Amazon Debuts New Grocery Brand With Nearly Everything Under $5