Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026. 

Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/

Here's what were covering today:

Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Ever

U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impact

Google Unveils AI Shopping Protocol That Could Reshape Product Discovery

Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Begin

Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Ticking

Stop Treating Agentic AI Like a Helper — Give It the Job

We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters. 

Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/

I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up.

Let’s dig in live at 12PM Eastern.

Interactive Video Ads Outperform Standard Formats Across the Funnel

Walmart Is Rapidly Closing the Online Sales Gap With Amazon

Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix

Drive More Valentine’s Day Sales With These Tips

We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.

Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year. 

Full News: https://amazonseller.school/amazon-news-ai-backlash-fba-visibility-issues-big-tariff-shifts-hitting-sellers/

Let’s break it all down.

Amazon’s “Buy For Me” AI Sparks Backlash as Small Businesses Say Listings Are Being Hijacked

Amazon’s Agentic Commerce Crossroads: Block the Bots or Partner With Them?

TikTok Shop Surges to Nearly 20% of All Social Commerce in 2025

Chinese Online Retailers Warn New Tax Rules Could Be Devastating

The Vine Pricing Strategy Most Sellers Overlook

We’ll dig into how AI hijacking risks affect your brand, why bot-driven shopping is reshaping traffic, how TikTok is stealing the discovery funnel, how China’s tax overhaul could level the field, and the Vine strategy that can make or break your next product launch.

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦

Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/

AI Images for Amazon Sellers: Boost Clicks and Conversions

A Decade of E-Commerce Volatility Ends

The Importance of Fast Shipping on Amazon

Household Debt Hits Record $18.6T as Delinquencies Remain Elevated

We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant. 

Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/

Amazon introduces reserve share of voice for branded search

https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/

Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War

https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/

Chinese Sellers Are Abandoning Mainland Registration

https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration

Amazon to End FBA Commingling: What You Need to Know

https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/

We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4.

Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/

Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3%

Tech Giants Build Synthetic Amazon, Gmail for AI Training

Lawmakers Urge Amazon and FTC for Clearer Product Origin Labeling

Amazon 2026 FBA Fees: What Sellers Need to Know

We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.

Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and shifting buyer behavior. 

Full News: https://amazonseller.school/amazon-news-ai-ads-shake-up-new-fees-tiktok-threats-q4-seller-wins/

Let’s break it all down.

Amazon Tests Allowing Multiple Child Variations to Rank on Page One

Amazon Introduces AI-Powered Prompts for Sponsored Products & Sponsored Brands

2026 US Referral and FBA Fee Changes: What Sellers Need to Know

TikTok Shop Becomes One of the Fastest-Growing Brands in the US

We’ll dig into how these shifts affect ranking, ad performance, profitability, and cross-platform competition—and what smart sellers should adjust before these changes reshape Q4 and the start of 2026.

Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting. 

Full News: https://amazonseller.school/amazon-news-ai-battles-faster-prime-shipping-costly-returns-rip-virtual-bundles/

Let’s dig in.

AI isn’t just changing e-commerce—it’s taking Amazon to court.

https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping

Data transparency just went global.

https://www.chinadaily.com.cn/a/202510/16/WS68f0999ea310f735438b55e8.html

Developers are getting a new bill—and sellers might feel it next.

https://developer.amazonservices.com/spp-announcement

Convenience always costs someone—and now it’s sellers.

https://myamazonguy.com/news/amazon-doorstep-returns/

We’ll break down what these changes mean for sellers who want to stay competitive without getting crushed by new rules, rising costs, and AI-driven chaos.

Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and more value-driven than ever.

Full News: https://amazonseller.school/amazon-news-new-ai-shopping-tool-holiday-spending-trends-key-seller-updates/

Let’s dig into what really moves the needle this week. 

Amazon Sellers are about to face a smarter shopper.

Amazon’s New AI Shopping Tool “Help Me Decide” Transforms Product Discovery

Holiday spending is up, but expectations are higher.

Spending Rebounds as AI Shapes the 2025 Holiday Shopping Season

ChatGPT sends traffic, not conversions (yet).

ChatGPT Sends Traffic, But Sales Still Lag Behind Traditional Channels

Browsing just got intelligent.

OpenAI Launches ChatGPT Atlas Browser to Challenge Chrome’s Dominance

Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting fast.

Full News: https://amazonseller.school/amazon-news-prime-fatigue-fee-hikes-and-ai-competition-shape-the-future-of-e-commerce/

Let’s break down what really matters for your business today. 

Walmart just went all-in on AI.

Walmart Launches AI-First Shopping Experience: Checkout Within ChatGPT

Amazon ads are burning cash and patience.

Amazon Sellers Reveal Pay-to-Play Reality as Advertising Campaigns Fail to Generate Sales

Reshoring is gaining traction again.

Reshoring Is Supply Chain Flexibility

Amazon is testing a new kind of transparency.

Amazon Tests “Price History” Feature — Transparency Just Became a Pricing Strategy