Amazon Seller School, How to Sell on Amazon

Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already costing you.

This week covers Amazon's full logistics infrastructure opening to businesses of all sizes and what that means for FBA economics, the new Auto Buy feature and how it could reshape your pricing strategy, expanding price history transparency putting pressure on inconsistent pricing, the 1P unit share shift squeezing third-party sellers, Amazon's $70 billion ad revenue milestone and what rising ad competition means for margins, the AI audio Q&A feature now live on product pages, a legal update on Amazon liability in electronics cases, TikTok Shop's projected path to 10% retail market share, and practical tips on low-inventory fees, DD plus 7 payout changes, and review shadowbanning.

If you sell on Amazon and you are not watching these structural shifts in fulfillment, advertising, and AI-driven discovery, you are making decisions with incomplete information. Subscribe so you never miss a week.

Read the full news breakdown: https://amazonseller.school/rufus-ai-surges-amazon-supply-chain-services-launch-auto-buy-and-tiktok-shops-10-market-share-target/

Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container shipping rates hitting $2,279 per 40-footer, and new AI shopping prompt billing that could impact your PPC costs. Plus, we analyze Amazon's test of Prime shipping on external websites without login requirements and what it means for your off-Amazon sales channels.

Get actionable insights on the latest policy changes, rising logistics costs, and platform shifts affecting your Amazon business. Read the full news breakdown: https://amazonseller.school/fba-fee-hikes-ai-prompts-now-billable-and-commingling-officially-dead/

Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume, and new multi-box shipping label features.

We'll break down the new returns dashboard insights Amazon just rolled out, why UPS is reducing Amazon deliveries, and what a system-wide FBA outage revealed about platform dependencies. Plus tactical wins: how one seller jumped from 9th to 3rd in ChatGPT product rankings and proven strategies for breaking Amazon support ticket loops.

Read the full news breakdown: [BLOG_LINK]

Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and what the USPS contract breakdown means for your shipping costs. Plus, the Big Spring Sale opportunity to clear excess inventory, website outages from AI problems, and advanced scaling strategies using pod structures. This week's news directly impacts your Q2 planning and operational decisions.

Whether you're managing inventory timing for the moved Prime Day or preparing for payment schedule changes, these stories affect your bottom line. Get the seller-focused analysis you need to stay ahead of platform shifts.

Read the full news breakdown: [BLOG_LINK]

Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊

Today is about who protects their listings, who defends margin, and who gets left behind.

Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/

Foreign Language Contribution Blocks Brand Updates in Amazon Catalog

Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchants

Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMV

Amazon Launches Review Listing Changes Dashboard for Brand Edits

We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈

Let’s break down what this means for operators.

Amazon may launch a marketplace where media sites can sell their content to AI companies

E-commerce Operator Tests an AI Agent as a Chief of Staff

Top Amazon Third-Party Sellers – February 2026

Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expands

We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever. 

Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/

How Brands Manipulate ChatGPT to Dominate AI Search Results

Amazon Ads Opens a Beta Test for Its New MCP Server

Chinese Seller Tax Pressure May Push More Off-Amazon Expansion

The Top-Clicked Product in Amazon Search Drives ~18–19% of Sales

We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore.

Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/

I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover:

→ TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops

I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance.

Links to topics we’ll cover:

TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellers

ChatGPT Ads Launch at Premium Prices

Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfire

The $35 Price Point That Can Unlock More Amazon Conversions

Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenue

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026. 

Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/

Here's what were covering today:

Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Ever

U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impact

Google Unveils AI Shopping Protocol That Could Reshape Product Discovery

Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Begin

Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Ticking

Stop Treating Agentic AI Like a Helper — Give It the Job

We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters. 

Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/

I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up.

Let’s dig in live at 12PM Eastern.

Interactive Video Ads Outperform Standard Formats Across the Funnel

Walmart Is Rapidly Closing the Online Sales Gap With Amazon

Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix

Drive More Valentine’s Day Sales With These Tips

We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.