If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We'll explore the difference between Amazon's conversion-focused offers and DTC's story-driven offers — and how smart founders use both to win in 2025. If you're serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology. All of my resources at: <a href= "https://www.andyisom.com">www.andyisom.com</a>

If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We'll explore the difference between Amazon's conversion-focused offers and DTC's story-driven offers — and how smart founders use both to win in 2025. If you're serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology. All of my resources at: www.andyisom.com

If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We'll explore the difference between Amazon's conversion-focused offers and DTC's story-driven offers — and how smart founders use both to win in 2025. If you're serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology. All of my resources at: <a href="https://www.andyisom.com" rel="noopener noreferrer">www.andyisom.com</a>

#523 - The Invisible Hand of Offer Design

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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