In this episode, Parker Ainsworth explores the Houston Cougars' recruiting challenges, examining why commitments remain elusive despite recent high-profile recruiting weekends. He provides a detailed breakdown of key prospects, including Keisean Henderson, Bryson Castile, and Paris Melvin, offering insights into their potential impact on the team. Ainsworth explores the complexities of modern college football recruiting, discussing how NIL deals, transfer portal dynamics, and changing athlete priorities affect Houston's strategy. The conversation then shifts to a critical analysis of Big 12 revenue sharing, prompted by Commissioner Brett Yormark's recent statements. Ainsworth unpacks the proposed 75-15-10 split for football, basketball, and other sports, evaluating its potential consequences for Houston and other conference members. He considers how this model might influence competitive balance, program investments, and long-term conference stability. Expanding on the financial theme, Ainsworth examines the role of Title IX in shaping revenue distribution policies. He discusses how gender equity requirements could challenge traditional allocation methods, potentially leading to significant changes in how athletic departments budget and operate. Throughout the episode, Ainsworth connects these topics to broader trends in college athletics, offering listeners a comprehensive view of the challenges and opportunities facing Houston and other Big 12 programs. He concludes with a call to action, encouraging listeners to share their thoughts and questions to help shape future episode content. This in-depth exploration of recruiting strategies, conference economics, and regulatory influences provides fans and analysts alike with valuable insights into the ever-evolving landscape of college sports. Whether you're a die-hard Cougars supporter or a casual observer of college athletics, this episode offers a thought-provoking look at the forces shaping the future of collegiate competition. 0:00 Intro: Houston's recruiting weekends and commits 3:08 Analyzing potential recruits and soft commitments 6:43 Keisean's impact on recent recruiting weekend 9:49 Monarch Money sponsorship and financial management 10:49 Brett Yormark on Big 12 revenue distribution 13:56 Title IX considerations for college sports funding 16:58 NIL dollars vs. school revenue allocation 18:30 Call for listener audio takes and engagement Be sure to follow and subscribe to Locked On Coogs to hear the latest on all things Houston Cougars, wherever you get your podcasts!

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