In this short episode, Simbar asks Khalid about the culture of experimentation. They talk about different components that make up successful culture experimentation in small and enterprise companies. 

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If you are looking to hire a CRO Specialist, what qualities should you look for? In this short episode, Simbar asks this question to Khalid. 

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Not every A/B test you launch will result in an uplift. Most of the tests will fail. The e-commerce average success rate of A/B testing is between 12% to 15%. In this episode, Simbar asks Khalid about the factors that cause the success rate of A/B testing to be so low. 

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In this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: 

1. What are the 5 Wrong Assumptions that people have about CRO?
2. How do you build a remote CRO team? What does that structure look like?
3. Can you use CRO as a competitive advantage?
4. Suppose I was to use the SHIP process for my clients; what are the conversion deliverables I can tell my clients to expect for the Implement section of the SHIP process?

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In this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: 

1. Is Psychographic Profiling a part of the CRO work that you do?
2. If yes, do you usually do Psychographic Segmentation? Or do you think over-personalization can back fire?
3. What's the impact of machine learning on price optimization?
4. When optimizing the price of your clients' products, do you use the Bayesian perspective or Frequentist model?
5. What's the role of machine learning in CRO?
6. What's the cost of hiring a CRO Agency?
7. Which metrics do you use to score conversion issues during the prioritization stage?

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In this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: 

What are the limitations of split testing?
How do you interpret the results of an A/B test that's inconclusive?
Should you always be testing? And how long should you be running tests?
Should you copy your competitors' A/B tests?
What's the importance of predictive analytics in e-commerce?

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In this episode, Khalid and Simbar focus on the following questions: 

1. What are the components of a successful culture of experimentation?
2. What KPIs can you use to track the success of experimentation?
3. What’s the difference between a sales funnel and a marketing funnel?
4. What are the deliverables of the Conversion Rate Optimization Project? 
5. What makes you say no to a prospective client?
6. What five best tips for running A/B tests the right way? 

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In this episode of the CRO Live Hour,  we focus on answering the following e-commerce questions: 

1. How does seasonality affect a CRO program? 
2. How does CRO help a business in defining its value proposition? 
3. Usability testing. Is this the only way for a brand that doesn't have enough traffic for A/B tests? Or are there other conversion tactics when a brand doesn't have enough traffic and conversions? 
4. CRO vs. SEO: Which one should you prioritize? 
5. How can you take CLV into account when running tests? 
6. Top of mind, what are 10 ways to increase conversions on an e-Commerce website? 
7. How to sell CRO to stakeholders?

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Not all web pages are equal. Some are more important than others. Some pages contribute more to your site's revenue than others.

So, when you're doing conversion rate optimization for the first time, which pages should you give more attention to? And what factors should you consider when optimizing a website for the first time?

In this episode, Khalid Saleh gives answers to all these questions.  He mentions two important factors that you should never ignore when optimizing a page for the first time. 

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This is the first-ever installment of the CRO Live Hour. In this episode, Khalid Saleh and Simbar Dube discuss different conversion optimization such as JTBD, Customer Journey, Prospect Theory, Emotional Messaging, and Server side A/B testing vs Client-Side A/B testing. 

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