In this episode of Take-Away with Sam Oches, Sam talks with Jason McGowan, the cofounder and CEO of Crumbl Cookies. This treat franchise has experienced explosive growth in the last few years, expanding to 330 locations at the end of 2021 — despite having just opened its first store in 2017. Jason shares the keys to that growth, why the brand is obsessed with its franchisees’ success, and why its laser focus on cookies is so important to elevating the concept.

 

In this conversation, you’ll find out why:

• The key to franchise growth is unit economics
• You should prioritize your existing franchisees’ success over adding more and more franchisees
• A unique concept to the marketplace helps you score prime real estate
• A laser focus on your core menu item can establish you as the leader in the space
• Rapid expansion can be a good thing but only if you have the systems in place to support it

 

Have feedback or ideas for Take-Away? Email Sam at [email protected].