In this episode of Industry Relations, Rob and Greg analyze Zillow's recently released ZLAS policy language and debate whether it reflects a shift in Zillow's priorities. They discuss the implications of allowing broker direct feeds, the enforcement challenges around delayed marketing, and whether Zillow's current stance can still be considered "consumer first." The conversation also explores how MLSs and major brokerages are interpreting ZLAS and how this policy intersects with Clear Cooperation rules and VOW/IDX frameworks.

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Links

Howard Hanna in open rebellion against Clear Cooperation Policy - https://www.inman.com/2025/05/23/howard-hanna-in-open-rebellion-against-clear-cooperation-policy/

Zillow's ZLAS: Make Zillow Great Again - https://substack.com/home/post/p-164029933

Hoby Hanna don't like the rules - https://www.vendoralley.com/2025/05/27/hoby-hanna-dont-like-the-rules/

Key Takeaways

• Zillow's ZLAS Policy Language – The official policy now allows listings to be submitted via MLS or broker syndication feeds, raising questions about enforcement and intent.

• Broker Compliance and Enforcement – Rob and Greg explore whether Zillow has the capacity or systems in place to enforce ZLAS, and how it compares to MLS-style rule enforcement.

• Direct Broker Feeds as a Loophole – The inclusion of broker syndication feeds in the policy language could enable firms like Compass to bypass ZLAS restrictions.

• VOW vs. IDX Access – Discussion on how Zillow's VOW-powered listing visibility may conflict with its public consumer-first messaging.

• Local MLS Rule Conflicts – ZLAS policy explicitly overrides local MLS or state-level rules that allow extended delayed marketing, creating potential legal and operational conflicts.

• Marketplace Power Shift – Zillow's self-enforced policy is viewed as a signal of its growing authority in the real estate ecosystem, independent of MLS governance.

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Greg's Website https://www.vendoralley.com/about-2/

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