In this episode of Culligan Sales, host Shawn Paul delves into the power of asking the right questions to overcome sales objections. He emphasizes that questions can transform objections into opportunities by uncovering real issues, building trust, and guiding conversations towards solutions.

Shawn explores the science behind why questions are effective, shares key strategies for crafting them, and provides statistics that highlight their impact on closing deals.

This episode is packed with practical advice to help Culligan sales reps improve their closing ratios and genuinely solve homeowner's water problems through thoughtful questioning.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

In this episode of Culligan Sales, host Shawn Paul emphasizes the importance of asking needs analysis questions to uncover homeowners' pain points, which is essential for closing more deals.

He explains that understanding a homeowner's specific water-related issues allows sales reps to tailor their pitches and demonstrate how Culligan's products provide solutions.

Through practical insights, statistical data, and actionable steps, Shawn guides sales reps in effectively identifying and quantifying these pain points, thereby increasing engagement and conversion rates.

The episode is a must-listen for anyone looking to enhance their questioning techniques and ultimately drive better sales outcomes.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

In this episode of Culligan Sales, hosted by Shawn Paul, learn how to effectively qualify residential prospects over the phone for household water systems.

Shawn emphasizes the importance of preparation by asking the right questions to gather valuable intel. He details core principles for asking questions and key questioning categories and provides practical tips to ensure successful in-home sales.

This guide covers the entire process, from opening the call strong, crafting a natural conversation flow, handling responses, and bridging to the visit, while avoiding common mistakes.

This episode is crucial for sales representatives looking to improve their closing rates and tailor their pitches to each prospect's specific needs.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

Join host Shawn in this introductory episode of "Culligan Sales," a new series focused on the critical art of building rapport through questions.

Learn why establishing rapport is crucial in the sales process and how to do it effectively by observing, asking open-ended questions, and genuinely listening to your prospects.

With practical examples and a step-by-step guide, Shawn demonstrates how to make genuine connections that turn strangers into trusted contacts.

This episode covers the power of rapport, crafting the perfect opening questions, the magic of listening, and adapting your approach to different prospects. Get ready to elevate your sales skills and transform your interactions!

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

Welcome to Culligan Sales, hosted by Shawn Paul, your go-to podcast for mastering the art of selling Culligan’s world-class water solutions. Whether you’re a seasoned residential sales rep or just starting out, this series is designed to equip you with the tools, mindset, and strategies to thrive in your sales career. In this episode, Shawn dives deep into the skills and confidence needed to represent Culligan—a trusted name in water treatment since 1936—with pride and conviction.

You’ll learn how to develop unshakable confidence in Culligan, from its legacy and best-in-class products to its life-changing impact on customers. Shawn breaks it down with practical, actionable steps: mastering the company’s history, knowing the products inside out, connecting with customer wins, pitching with authenticity, and turning setbacks into fuel for growth. Listeners will discover how believing in Culligan’s mission—better water, better lives—translates into more sales, stronger customer loyalty, and a rewarding career.

Tune in to transform your approach, boost your results, and step into every sales call with the bold assurance that Culligan delivers. Don’t miss out—subscribe now and join Shawn on this journey to sales success, one clean glass of water at a time!

Contact Information:

Phone - 502-756-1366

Email - [email protected]

In this episode of "Productive Shows and Events For Leads," host Shawn Paul welcomes back Justin Jeffcoat from Improve It Home Remodeling. Following their previous discussion on overcoming door-to-door sales fears, Justin now shares his expertise on excelling at home shows and events. He recounts their recent successful home show experience, where he tirelessly secured appointments, demonstrating his prowess in lead generation. Justin emphasizes the abundance of potential customers at such events and the importance of a strategic approach to engage them effectively.

Justin outlines a three-step process for turning booth visitors into leads: initiating quick rapport, identifying their needs through a sweepstakes question, and addressing pain points to secure an appointment. He illustrates this with a lively example, showing how to connect personally, uncover issues like drafty windows, and offer solutions without pressure. Shawn highlights how this method adapts to his Culligan sales, using sweepstakes to pinpoint customer priorities. Justin’s tips promise to boost confidence and conversions for sales reps at shows.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

In this episode of the Culligan Sales Podcast, titled "Self-Genning - Overcoming Fear - Door to Door," host Shawn Paul welcomes Justin Jeffcoat from Improve It Home Remodeling.

The discussion centers on the art of generating leads through door-to-door sales, a key skill for Culligan reps tasked with self-genning. Justin, with over a decade of experience, shares his journey from struggling novice to confident expert, emphasizing the role of mentors and repetition in mastering the craft. His infectious energy inspires as he offers practical tips to boost professionalism and close more deals.

Justin outlines a four-step approach to conquer fear and succeed at door knocking: boldly approach the door, speak clearly to build rapport, identify the homeowner’s needs, and seamlessly secure an appointment.

Shawn highlights the episode’s value for Culligan reps, teasing a future discussion on Justin’s home show strategies. Tune in for actionable insights and motivation to elevate your sales game.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

In this episode of the Culligan Sales Podcast, titled "Wins and Losses - You Can't Have It Both Ways," host Shawn Paul dives into the double standards salespeople face. He explores the highs of closing deals—like celebrating with his wife after securing three sales—and the lows of rejection, such as when a customer opts for a competitor’s cheaper option. Shawn challenges listeners to rethink their mindset: if they take credit for wins, they must own the losses, too. Aimed at Culligan residential sales reps, this episode emphasizes accountability as the key to growth.

Shawn breaks down real scenarios, like pitching a Whole House system only to lose to price objections. He urges reps to reflect—did they build enough value, qualify properly, or differentiate Culligan’s quality? Owning losses, he argues, isn’t just about stinging pride; it’s about sharpening skills to turn setbacks into future wins. With practical tips and a call to stop cherry-picking credit, Shawn inspires salespeople to master their craft, boost trust, and solve problems—one home at a time.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

In "Culligan Sales Process Part 5 - We Are Getting Other Bids," host Shawn Paul dives into a common hurdle for Culligan sales reps: prospects announcing they’re getting other bids just as the deal seems set. Aimed at helping reps close more deals, this episode explores what this phrase really means—a polite blow-off, a smoke screen, or a rare diehard bidder mindset. Shawn breaks down how to handle it, sharing insights from his experience to turn objections into opportunities and keep the sale alive.

Building on his previous episode, Shawn introduces "preemptive positioning" to tackle objections early, using a key question to uncover hesitations before the pitch. For late-stage "other bids" pushback, he recommends the "feel, felt, found" method to empathize, relate, and highlight Culligan’s unmatched value. With practical tips and real-world examples, Shawn empowers reps to stay confident, showcase expertise, and secure the close, proving that "other bids" isn’t a dead end—it’s a chance to shine.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]

Welcome to 'I Can Get It Cheaper at Home Depot,' a Culligan Sales Podcast hosted by Shawn Paul, your residential sales expert. Shawn equips water treatment sales professionals in each episode with proven strategies to overcome common objections and close more deals. Tired of hearing prospects say they can snag a cheaper softener at a box store? Shawn’s got you covered with practical, real-world techniques to shift the conversation from price to value, helping you walk away with the sale."

In this episode, Shawn tackles the classic objection, 'I can get it cheaper at Home Depot,' with a powerful three-step process: acknowledge, reframe, and close. Drawing from his experience, he shares how to use empathy, customer reviews, and a focus on long-term cost savings to win over hesitant buyers.

Whether you’re pitching a premium Culligan whole-house system or navigating tricky negotiations, Shawn’s actionable advice—like leveraging real testimonials and assuming the sale—will sharpen your skills and boost your confidence. Tune in and turn objections into opportunities!

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]