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Curbing Clutter: Why Do We Hold On to Things We Never Use?
Products often become clutter when consumers save them for special occasions that never arrive. Wharton’s Jonah Berger explains why marketers may want to avoid making items seem too special or exclusive.
Hosted on Acast. See acast.com/privacy for more information.
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By Knowledge at Wharton
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Products often become clutter when consumers save them for special occasions that never arrive. Wharton’s Jonah Berger explains why marketers may want to avoid making items seem too special or exclusive.
Hosted on Acast. See acast.com/privacy for more information.
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