Will Ahmed walked into Harvard with an intention to study Government & Economics. His athletic endeavours as a university squash player had formed a fascination with human physiology, but with a propensity to overtrain & burn out, Will's curiosity for turned to the 20 hours of his day in which he wasn't training but rather recovering.

Within little time, he found himself chasing physiology classes to feed his curiosity. Early on, he identified 3 key indicators of performance that remain an integral part of his success to this day.

In his final year of university, Will founded Whoop. Now 11 years on, Whoop is a 3.6 Billion dollar business, worn by the biggest athletes across the world: Patrick Mahomes, Lebron James & Rory Mcllroy to name just a few. Not only is Whoop worn by the superstars we see on TV but rather it has become an assessable tool for the everyday human, with an interest in optimising sleep, day to day energy or even as Will explains for himself 'optimising life as a CEO'.

In this conversation, we discussed:

- How curiosity created Whoop.

- Why self-belief is essential when travelling the road-less-ordinary.

- Why you have to detach your identity from the success of your business/brand.

- Key tools & practises for optimising your health & wellbeing.- The importance of sleep hygiene.- Will's advice to find fulfilment & success in life.

Be sure to follow Will, Whoop & I on socials: (Insta/TikTok) @bradleyjdryburgh & @willahmed @whoopTo book me for a keynote, check the link below:https://www.saxton.com.au/speakers/bradley-dryburghTo checkout Whoop's free trial:https://www.whoop.com/en-au/

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Big love,Brad xx

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