On todays episode of the GaryVee Audio Experience, I sit down with Mark Murrell, the founder of Get Maine Lobster and Black Point Seafood, to unpack his incredible entrepreneurial journey. We talk about how he went from bartending in Nantucket to becoming a pioneer in the direct-to-consumer seafood business. Mark's story is filled with grit, creativity, and curiosity... and lobster!We dive into how his Maine roots shaped his business, how he overcame early failures, and what it takes to build a thriving brand in an unpredictable industry. Plus, we talk sustainability, the challenges of scaling, and why a spry lobster from deep cold parts of the ocean is the best lobster.Whether you're into seafood, entrepreneurship, or just love a good underdog story, this episode’s for you. And if you’re curious about Maine lobster (or lobster in general), trust me—Mark’s the guy to listen to. Enjoy!