On this episode, we're talking about custom rates for field operations. Whether you’re a producer hiring custom work or a provider offering services, understanding pricing trends and operational costs is key.

Glennis McClure, an Extension Educator with the Center for Agricultural Profitability at the University of Nebraska-Lincoln, joins to discuss. McClure helps lead efforts on the Nebraska Custom Rates Survey, which provides valuable data to producers and custom operators across the state. She highlights what the surveys cover, how they can be used, and why understanding the economics behind custom work is more important than ever.

Read more:https://cap.unl.edu/news/custom-rates-2025-field-operations-mcclure-250213/