Customer anxiety in the Service Industry. Chris states - “in service, it’s unique, unlike any other industry, because the sale and the retention is based on TRUST”.

The show kicks off with the SERVICE DRIVE guru’s joking about being sick last week and missing last week's episode.But that didn’t stop the Bulldog from working. He talks about his trip down to San Diego to Stone Beer Brewery to do research for his new book. He discovers some clever marketing techniques as well as beer being s