Unchurned - The No. 1 podcast for Customer Success

Customer-Centric Operations at the Heart of Customer Delight ft. Jonathan Corbin (former Global VP of CS & Strategy HubSpot)


Listen Later

Building customer relationships is a foundational pillar of ensuring business success. Over time, as the company's business grows, maintaining this initial touchpoint with each of the customers from a widespread pool of customers serves as a challenge. Dealing with such an issue needs the backing and support of people who form a close-knit team.

 Jonathan Corbin, former Global Vice President of Customer Success & Strategy at HubSpot joins Josh to have an unchurned conversation about 

  • How Hubspot identifies different categories of customers
  • Engaging and nurturing relationships to deliver a great customer experience
  • Team segmentation & secrets to the motivating and progressive culture at Hubspot 
  • Aligning cross-functionality in team

  • “Providing customers a delightful experience is deliberate, it doesn’t happen by accident. A lot of people say, - We are going to create a CS team and they are going to solve all the problems. That’s NOT true." - Jonathan Corbin


    Timestamps

    0:00- Preview & Intro

    2:30 - HubSpot, as a holistic solution for GTM teams

    4:27 - Fostering relations with customers across different segments

    11:00 - Maintaining company culture

    17:00 - Using Hubspot internally

    19:00 - Aligning teams cross-functionally

    29:42 - Closing

    #updateai #customersuccess #saas #business

    ___________________________

    👉 Follow the podcast
    Youtube: ⁠⁠⁠⁠⁠⁠https://youtu.be/H6mnKkpU2lI?feature=shared⁠⁠⁠⁠⁠⁠
    Apple Podcast: ⁠⁠⁠⁠⁠⁠https://apple.co/3dfWXmD⁠⁠⁠⁠⁠⁠
    Spotify: ⁠⁠⁠⁠⁠⁠https://spoti.fi/3KD3Ehl⁠⁠⁠⁠⁠⁠

    Thank you for tuning into the Unchurned podcast! If you enjoyed the episode, please subscribe to the show and leave us an awesome rating & review.
    👉 Connect with the guest
    Jonathan Corbin: https://www.linkedin.com/in/jcorbin01/
    👉 Connect with hosts
    Jon Johnson: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jonwilliamjohnson/⁠⁠⁠⁠⁠⁠
    Kristi Faltorusso: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/kristiserrano/⁠⁠⁠⁠⁠⁠
    Josh Schachter: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jschachter/⁠⁠⁠⁠⁠⁠
    👉 ⁠⁠⁠⁠⁠⁠Sign up for ⁠UpdateA⁠⁠⁠⁠⁠⁠I⁠ - the only Zoom virtual assistant for customer-facing teams.
    👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at ⁠⁠⁠⁠⁠⁠⁠https://blog.update.ai/⁠⁠⁠⁠⁠⁠⁠
    👉 Get the advice and insights you need to thrive in Customer Success. ⁠Subscribe to the ⁠⁠⁠⁠⁠⁠CS Insider Newsletter⁠⁠⁠⁠⁠⁠


    👉 Check out the most loved episodes

    • ⁠⁠⁠⁠⁠⁠⁠Who Wins the Tug-of-War, Team Customer Success or Team Sales? ft. Hamish Stephenson ( Selr.io)⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠How to Keep Customers from Churning When Renewal Budgets Are Tight ft. Gillian Heltai, CCO (Lattice)⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠CS [Un]churned: Do We Really Need QBRs With Every Customer?⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠Transitioning Into a Customer Success Role: The Before and After ft. Julie Raeder (CSM, Dooly)⁠⁠⁠⁠⁠⁠⁠

    • 👉 Past guests on The Unchurned Podcast include ⁠⁠⁠⁠⁠⁠⁠Nick Mehta (GainSight)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike Molinet (Branch)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edward Chiu (Catalyst)⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠ Kristi Faltorusso (Client Success)⁠⁠⁠⁠⁠⁠⁠, and customer success leaders and CCOs from top companies like  ⁠⁠⁠⁠⁠⁠⁠Cloudflare⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Totango⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠  Zoura⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Workday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zendesk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Braze⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BMC Software⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday.com⁠⁠⁠⁠⁠⁠⁠, and best-selling authors like ⁠⁠⁠⁠⁠⁠⁠Geoffrey Moore⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠Kelly Leonard⁠⁠⁠⁠⁠⁠⁠.

      ______________________
      Unchurned is presented by UpdateAI
      About UpdateAI
      At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

      ...more
      View all episodesView all episodes
      Download on the App Store

      Unchurned - The No. 1 podcast for Customer SuccessBy Josh Schachter - UpdateAI

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      87 ratings


      More shows like Unchurned - The No. 1 podcast for Customer Success

      View all
      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      519 Listeners

      Hidden Brain by Hidden Brain, Shankar Vedantam

      Hidden Brain

      43,465 Listeners

      Pivot by New York Magazine

      Pivot

      9,188 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      175 Listeners

      The Daily by The New York Times

      The Daily

      111,827 Listeners

      The Customer Success Podcast by Gainsight

      The Customer Success Podcast

      71 Listeners

      Women at Work by Harvard Business Review

      Women at Work

      1,402 Listeners

      Modern Wisdom by Chris Williamson

      Modern Wisdom

      3,771 Listeners

      The Prof G Pod with Scott Galloway by Vox Media Podcast Network

      The Prof G Pod with Scott Galloway

      5,312 Listeners

      Grit by Kleiner Perkins

      Grit

      190 Listeners

      Women in Customer Success Podcast by Marija Skobe-Pilley

      Women in Customer Success Podcast

      25 Listeners

      A Bit of Optimism by Simon Sinek

      A Bit of Optimism

      2,186 Listeners

      Huberman Lab by Scicomm Media

      Huberman Lab

      28,304 Listeners

      The Mel Robbins Podcast by Mel Robbins

      The Mel Robbins Podcast

      20,494 Listeners

      Customer Success Career Coach by Carly Agar | Career and Job Interview Tips for Customer Success Managers

      Customer Success Career Coach

      75 Listeners