Child psychiatrist and entrepreneur Marissa Caudill discusses her article, "How a customer relationship management tool (CRM) can help physicians regain control and beat burnout." She argues that a significant driver of physician burnout is the lack of control within systems that prioritize metrics and administrative tasks over meaningful patient connections, leaving doctors feeling overwhelmed and disconnected. Marissa proposes that physicians can regain control and find more joy by implementing their own systems, specifically highlighting the power of customer relationship management (CRM) tools. She explains how a HIPAA-compliant CRM allows physicians to automate communication (like newsletters, check-ins, scheduling), enhance patient relationships, manage educational content, and ethically market their services—reframing marketing as connection—all while freeing up time. Marissa shares her transformative experience using a CRM with AI features in her parent coaching practice, enabling greater impact and easier communication. Ultimately, she contends that such tools help physicians focus on patient care, build financially stable practices potentially beyond insurance constraints, and reconnect with their original purpose.

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