In this episode, Nick discusses the prevalent misinformation among consumers in the detailing industry, arguing that customers are not more informed but rather misinformed.

He emphasizes the importance of understanding the correct information and the role of professionals in educating consumers.

Additionally, he explores the future of local distribution in the detailing business, advocating for a more personalized approach to product distribution.

00:00 Introduction and Overview of Customer Misunderstanding

09:52 The Impact of Misinformation on Consumer Behavior

17:18 The Future of Local Distribution in Detailing