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This episode’s guest is Marc Harrell from Rezo Systems. Rezo Systems is a software offering “custom online reservation systems” and solutions to 3 main outdoor industries: Ski & Snowboard, Bike Rentals and Fly Fishing. Lots in this conversation - specifically, how Rezo Systems got their start and the unique solutions that they bring to the rental market. We also investigate how the pandemic changed their business and the rental market as a whole, the role a rental partner can play in retailer sales and service, where the rental market has seen growth, and what that means for shop sales.

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