Guest Siobhan McCaffrey is Strategic Partnership Development Manager at salon tech powerhouse Phorest. A former salon owner, Siobhan understands all the classic salon pain points AND the latest tech innovations to help keep your salon running on schedule and in the black. Even if you know Phorest, you might be surprised at all their software can do, including integrations with Facebook and Instagram, and a suite of customizable booking features, and more. Listen for insights on:

• Customizing social media marketing to perspective clients, current clients, and "lost" clients who haven't booked in a while
• Customizing booking to client's unique needs
• How to make your cancellation policies crystal clear
• When and how much to charge for a deposit
• Banning unwanted repeat customers 
• Phorest's integration with Vish for a seamless color experience from visit to visit 
• Digitizing salon retail 

Book a demo with Phorest

Follow Phorest on Instagram @phorestsalonsoftware

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

SUMM IT UP is produced and edited by Andrea Muraskin. The executive producer is Tim Fisk.