With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer. 

Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies. 

But how is the over-hundred years old company planning to reinvent? 

Tune in.

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