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In this insightful episode, Elzie poses a crucial two-part question to Stacey Brown Randall on maximizing referral data. Stacey emphasizes the paramount importance of identifying one's referral sources, marking it as a fundamental step for every individual working with her.
By meticulously tracking this information, patterns begin to emerge, empowering businesses to make more informed decisions. This includes enhancing closing ratios and directing attention towards high-quality leads.
Moreover, the data serves as a cornerstone for crafting comprehensive yearly plans, ultimately nurturing and prioritizing referral sources. Don't miss out on this valuable advice that can revolutionize your business strategy. Tune in now!
Episode Highlight:
02:00 - The number one thing that every single person who works with me, who decides, "Yes, I want to take control of my referrals. I want to get more referrals. I want to build a referable business," the number one thing they all have to do–it's why it's also available for free, like I talk about on my podcast, it's in my book, it's on my website in our resources link–is identifying your referral sources. And most people don't come to me with that tracker I just talked about for the last five years. Most people come to me and they're like, "Oh, I don't know, some people refer me. It's great. I wish I could have more of them." And so I then have them recreate that data from the last three to four years. You could just avoid that headache if you started tracking.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Stacey Brown Randall
Website
Stacey Brown Randall introduces a straightforward method for monitoring referrals that requires no complex CRM or database system. With just a basic Excel spreadsheet or Google Doc, Stacey recommends four essential columns: date, prospect's name, source, and outcome.
The "source" category encompasses a wide range of channels, from Facebook ads and networking events to specific referral sources' names or even LinkedIn followers. Meanwhile, the "outcome" field serves to indicate whether the prospect converted into a client, or if applicable, the associated revenue.
By implementing this uncomplicated tracking system, business owners gain valuable insights into the most effective referral sources, ultimately streamlining their approach to generating referrals. Tune in now to learn this practical technique and elevate your referral game!
Episode Highlight:
02:24 - Any of the applications for people to work with me, they have to tell me, "How did you hear about Stacey?" It's a standard question that's required. And sometimes they don't know, and so we take, "I don't know." That's fine, but you should be asking those questions through your processes. Or just when you're in that first conversation with a prospect, you could be like, "Hey, by the way, I don't think I know this, but how did you hear about me?" It's a simple question. Most people kind of expect it, but tracking it should be super simple. So, we're talking about four columns in an Excel spreadsheet or a Google spreadsheet. What I'm looking for is the date. I think it's important that you track the date. Now, one of the reasons why I tell my folks to track the date that that prospect entered their world is because you're not going to close every prospect. And we teach a strategy inside our coaching program at the beginning of every year. We remind our coaching clients exactly how you go back to anyone referred to you the year before that didn't become a client and the correct way to follow up.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Stacey Brown Randall
Website
Stacey Brown Randall unravels the prevailing myths surrounding referrals that many entrepreneurs and business owners often fall victim to. Through extensive research and hands-on experience, she has uncovered the underlying scientific principles that truly drive successful referral generation.
Contrary to popular belief, relying solely on delivering excellent work or directly asking for referrals may not yield consistent results. Stacey's findings emphasize the need for a customized, adaptable approach tailored to each unique business. What's more, her discoveries have shattered the notion that referral success hinges on specific personality traits or industry types.
Join us in this enlightening discussion and unlock the secrets to building a robust referral network, regardless of your business background or personal disposition. Tune in now to revolutionize your approach to referrals and watch your business thrive!
Episode Highlight:
03:42 - When we ask people for referrals, we're actually violating the science, which is why people run away from us when they see us coming at networking groups. Like, "Oh, I don't want to be that person." And when we just wait for it to happen, we're using hope as a strategy. Hope is a beautiful thing, but it is not a business strategy. And so these things we've been told, they violate the science behind what makes referrals actually happen, and it was just me figuring it out and uncovering that. And to be honest, it was over time that I was teaching it to my clients, that I was like, "Oh, yes, that is working." It's not a fluke. It's not my personality. It's not that this just works for business coaches. It's not that this just works for extroverts who have as much energy as I have. It's not about being female. It's not about being younger. I like to think of myself as younger and probably considered older, but whatever. It's not about those pieces to generate referrals. And so, when I could eliminate all the things that made it about me, and then I could have people who are very different from me in very different industries with different genders, and different extroverts versus introverts, and it worked for all of them, then I was like, "Okay, it's just a strategy." And that's what we need to understand and deploy. But it's got to be rooted in all the ways that referrals actually happen.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Stacey Brown Randall
Website
Stacey Brown Randall, who is a successful author, podcast host, and entrepreneur, shares her inspiring journey through the highs and lows of entrepreneurship. She unveils how a pivotal setback in her first venture led to profound insights that paved the way for her subsequent thriving business.
Tune in to learn the invaluable lessons she gained about sustainable growth and discover the secrets behind her remarkable transformation. Listen to this episode that is packed with wisdom and strategies that every aspiring entrepreneur needs to hear. Don't miss this chance to glean from Stacey's journey and be inspired to navigate your own path to success.
Episode Highlight:
01:14 - The business was successful. This is the biggest thing I learned, it didn't have a sustainable way of filling that prospect pipeline. There was always feast or famine. There was always the entrepreneurial roller coaster of the highs and lows of like, "Hey, I've got a client. Yay, I'm doing something for the bank. Let me put my head down and do the work." And then look up and be like, "Oh, snap, the work is done and there's not another client." Except for I kept saying, "Oh, snap, the work is done and there's not another client" for four years, for over four years. Just didn't ever figure out that prospecting piece, that filling of the prospect into the pipeline piece.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Stacey Brown Randall
Website
Elzie Flenard delves into the world of Public Relations (PR) with seasoned expert Andrea Pass, founder of Andrea Pass Public Relations. They uncover the vital role PR plays for small business owners, offering valuable insights and actionable tips.
Andrea's journey from high school PR chair to thriving entrepreneur serves as an inspiring backdrop. They emphasize the significance of earned PR over paid strategies, providing a roadmap to PR success. Whether new to PR or seeking to enhance existing strategies, you'll find this conversation invaluable.
From initiating outreach to boosting engagement through active listening and collaboration, the episode guides aspiring entrepreneurs on harnessing the power of PR to elevate their businesses. So, tune in to gain access to practical steps, ensuring you don't just stay in the game, but thrive in it. Listen to discover the transformative potential of PR that will leave you eager to unlock its benefits for small businesses.
Episode Highlights:
06:12 - I see a lot of podcasts that they're not posting on social. There isn't an engagement. If they are posting, no one's following it except the PR person like me. And so, if there's no engagement other than to say, "I think I have X number of listeners," then what are you selling to the potential audience? So, there really is a challenge in that. In the world of public relations, I consider Andrea Pass Public Relations is a client of mine. So, I'm my own client. So I'm out there like I am today, getting featured on your particular podcast because you reach an audience of business experts and entrepreneurs that would be appropriate clients for me. But it's all part of a process. Is it cut and dry on how it can work? I don't really know because clients are waiting for those analytics. And in a podcast, you don't know the analytics until the podcast could be out six months or a year.
09:36 - I think it's about establishing that relationship and seeing where it could go. That this worked out really well. We'd like to have you back. Can you be a sponsor? There's got to be a create the relationship first, because there are so many podcasters today and so many homegrown journalists, people that did not necessarily go to journalism school or have an internship at a TV station, or what have you. So, I think there has to be that recognition that, yes, I might want it to be a business, but let's take the steps necessary.
11:41 - In my opinion, podcasters need to listen. You might have a list of questions, but it doesn't mean that question number three has to come after question number two. If the answer to question number two incites something in an effective podcaster, then that could warrant another question, and there should be that comfort level to not have to go down a laundry list of questions a certain way. So, I think that's one of the things. The other thing, I believe that podcasters need to make sure their engagement on social media is up there. And if that means all of your friends and family, and I would have no idea that these are your friends and family.
21:23 - I've also flipped things. It is my life-work balance. Work isn't first, life is first. And I think because of that, I'm able to provide a service to my clients where they see results and see results quickly. So, being a solopreneur is exciting. I'm really loving it. I'm a kid in the candy store that if I click with you and you want to hire me, great. If we don't click, that's okay, too. Not everyone is going to be everyone else's cup of tea. And that's all right.
25:16 - I don't spend months and months strategizing. I start working with you, day one, I'm securing background information, images, biography, book jacket, company specifics, what your service does for other B2B companies. Day two, I'm pitching you. I'm not wasting time. I'm not dillydallying. And that's where I'm different from other PR person and people and agencies that will waste six weeks writing fancy, pretty documents. My clients don't need my fancy PowerPoint document. They need to know I'm working and getting the job done, and they want to know I'm working quickly. And that's where it's a different approach in public relations.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Andrea Pass
Website
Elzie Flenard explores the diverse lanes within Public Relations (PR) with expert Andrea Pass. Andrea emphasizes a practical approach to PR, steering away from over-analysis and extensive strategizing.
She highlights that getting clients involved from day one and promptly pitching them to media outlets can yield more effective results than prolonged strategizing. This insight provides a fresh perspective on navigating the lanes of PR and seizing opportunities without unnecessary delay.
Tune in now for a dynamic take on PR strategies!
Episode Highlight:
01:10 - I don't spend months and months strategizing. I start working with you, day one, I'm securing background information, images, biography, book jacket, company specifics, what your service does for other B2B companies. Day two, I'm pitching you. I'm not wasting time. I'm not dillydallying. And that's where I'm different from other PR person and people and agencies that will waste six weeks writing fancy, pretty documents. My clients don't need my fancy PowerPoint document. They need to know I'm working and getting the job done, and they want to know I'm working quickly. And that's where it's a different approach in public relations.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Andrea Pass
Website
Andrea Pass delves into the dynamics of being a solopreneur, shedding light on her transition from a long-standing career in public relations. Motivated by persistent inquiries from clients about her solo ventures, Andrea now manages a carefully curated client base of four to six, ensuring optimal service delivery.
By prioritizing life over work, she maintains a healthy work-life balance while swiftly delivering results to her clients. With a discerning approach to project selection, Andrea aims for client relationships to culminate in positive testimonials, a testament to her commitment to excellence.
Tune to discover this microcosm of Andrea's journey which highlights the harmonious blend of entrepreneurship and personal well-being.
Episode Highlight:
02:52 - I've also flipped things. It is my life-work balance. Work isn't first, life is first. And I think because of that, I'm able to provide a service to my clients where they see results and see results quickly. So, being a solopreneur is exciting. I'm really loving it. I'm a kid in the candy store that if I click with you and you want to hire me, great. If we don't click, that's okay, too. Not everyone is going to be everyone else's cup of tea. And that's all right.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Andrea Pass
Website
Andrea Pass provides invaluable advice on enhancing podcast engagement. She stresses the significance of active listening and maintaining an open dialogue with guests.
Additionally, she emphasizes the importance of a robust social media presence, including tagging individuals, fostering subscriber interaction, and promptly addressing feedback.
Lastly, Andrea advocates for collaborative efforts between podcasters and their guests as an effective strategy for expanding listenership. These insights collectively offer a comprehensive approach to cultivating a more engaging and interactive podcasting experience.
Episode Highlight:
00:47 - In my opinion, podcasters need to listen. You might have a list of questions, but it doesn't mean that question number three has to come after question number two. If the answer to question number two incites something in an effective podcaster, then that could warrant another question, and there should be that comfort level to not have to go down a laundry list of questions a certain way. So, I think that's one of the things. The other thing, I believe that podcasters need to make sure their engagement on social media is up there. And if that means all of your friends and family, and I would have no idea that these are your friends and family.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Andrea Pass
Website
Andrea Pass offers valuable insights on podcast engagement, shedding light on the unique challenges she faces due to client budget limitations compared to larger PR firms in Manhattan. She emphasizes the critical step of building a strong client relationship before delving into discussions about potential sponsorship opportunities.
Andrea underscores the significance of professionalism in business podcasts, commending Elzie for his adept presentation skills. This discussion highlights the importance of rapport and professionalism in podcasting, setting the stage for mutually beneficial collaborations.
Episode Highlight:
01:34 - I think it's about establishing that relationship and seeing where it could go. That this worked out really well. We'd like to have you back. Can you be a sponsor? There's got to be a create the relationship first, because there are so many podcasters today and so many homegrown journalists, people that did not necessarily go to journalism school or have an internship at a TV station, or what have you. So, I think there has to be that recognition that, yes, I might want it to be a business, but let's take the steps necessary.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Andrea Pass
Website
Elzie delves into the challenges faced by podcast hosts who find themselves at the lower end of the income spectrum in the podcasting industry. Joining the discussion, Andrea Pass offers valuable insights on the dilemma faced by PR firms and podcast hosts regarding engagement in pay-to-play arrangements to generate revenue.
Andrea highlights the significant time investment PR professionals dedicate to researching suitable podcasts for their clients, making compensation a pertinent consideration. Additionally, she suggests that podcasters who can demonstrate substantial engagement metrics and foster strong relationships with guests are more likely to secure income through their shows.
Tune in for a thought-provoking conversation on navigating podcast income struggles and exploring potential solutions.
Episode Highlight:
02:11 - I see a lot of podcasts that they're not posting on social. There isn't an engagement. If they are posting, no one's following it except the PR person like me. And so, if there's no engagement other than to say, "I think I have X number of listeners," then what are you selling to the potential audience? So, there really is a challenge in that. In the world of public relations, I consider Andrea Pass Public Relations is a client of mine. So, I'm my own client. So I'm out there like I am today, getting featured on your particular podcast because you reach an audience of business experts and entrepreneurs that would be appropriate clients for me. But it's all part of a process. Is it cut and dry on how it can work? I don't really know because clients are waiting for those analytics. And in a podcast, you don't know the analytics until the podcast could be out six months or a year.
Go Beyond the Podcast
The Daily Crown is more than a podcast. We're building a place where faith meets everyday life and business, helping believers grow in faith, focus, and fellowship.
Become a Daily Crown Supporter
If The Daily Crown is encouraging, challenging, or equipping you, consider becoming a Daily Crown Supporter for just $4.99/month.
Your support helps us continue creating independent, faith-centered media. You'll also receive access to our Daily Crown Podcast Companion, featuring daily devotionals, Scripture and audio reflections, personal reflections, prayer, and opportunities to connect with others on the journey.
Prefer to give once? Leave a one-time tip
Join Us Around the Campfire
Faith and business were never meant to be journeys we walk alone.
Daily Crown Campfire is our monthly gathering for believers in business to connect, share wisdom, encourage one another, and grow together. Pull up a chair. There's room for you.
Partner With The Daily Crown
We collaborate with organizations and brands that believe in the power of meaningful stories, purposeful conversations, and positive impact.
Interested in reaching our audience or supporting the mission?
Our Partners
Powered by Horicon Bank, The Natural Choice.
About The Daily Crown
The Daily Crown is an independent, faith-centered podcast and media platform hosted by Elzie Flenard III and produced by Daily Crown Studios.
Through meaningful conversations, biblical wisdom, and practical insights, we're helping believers navigate faith, business, and life with greater purpose.
Discover more at DailyCrown.co.
Carry the Flame. Wear the Crown.™
Contact Andrea Pass
Website
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