Stacey Brown Randall unravels the prevailing myths surrounding referrals that many entrepreneurs and business owners often fall victim to. Through extensive research and hands-on experience, she has uncovered the underlying scientific principles that truly drive successful referral generation.

Contrary to popular belief, relying solely on delivering excellent work or directly asking for referrals may not yield consistent results. Stacey's findings emphasize the need for a customized, adaptable approach tailored to each unique business. What's more, her discoveries have shattered the notion that referral success hinges on specific personality traits or industry types.

Join us in this enlightening discussion and unlock the secrets to building a robust referral network, regardless of your business background or personal disposition. Tune in now to revolutionize your approach to referrals and watch your business thrive!

Episode Highlight:

03:42 - When we ask people for referrals, we're actually violating the science, which is why people run away from us when they see us coming at networking groups. Like, "Oh, I don't want to be that person." And when we just wait for it to happen, we're using hope as a strategy. Hope is a beautiful thing, but it is not a business strategy. And so these things we've been told, they violate the science behind what makes referrals actually happen, and it was just me figuring it out and uncovering that. And to be honest, it was over time that I was teaching it to my clients, that I was like, "Oh, yes, that is working." It's not a fluke. It's not my personality. It's not that this just works for business coaches. It's not that this just works for extroverts who have as much energy as I have. It's not about being female. It's not about being younger. I like to think of myself as younger and probably considered older, but whatever. It's not about those pieces to generate referrals. And so, when I could eliminate all the things that made it about me, and then I could have people who are very different from me in very different industries with different genders, and different extroverts versus introverts, and it worked for all of them, then I was like, "Okay, it's just a strategy." And that's what we need to understand and deploy. But it's got to be rooted in all the ways that referrals actually happen.

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